Dreams, Inc. Forges Alliance with Philadelphia Eagles

PLANTATION, Fla.--(BUSINESS WIRE)--Dreams, Inc. (NYSE Amex: DRJ) the vertically integrated leader in the licensed sports products industry, announced that it has partnered with the Philadelphia Eagles to re-launch the team’s online fan shop, The Official Philadelphia Eagles Online Store (Store.PhiladelphiaEagles.com), and support their catalog business. This alliance marks Dreams, Inc.’s first foray into web syndication with an NFL team, following in the footsteps of such impressive clients as AOL, Majestic Athletic, USA Today and Sporting News.

“We are delighted to work with a high caliber team like the Philadelphia Eagles. The Eagles already have a best-in-class content site in PhiladelphiaEagles.com and we are very much looking forward to providing them with a matching best-in-class online store,” said Kevin Bates, Dreams Retail President and FansEdge Founder. “Our proven proprietary e-commerce technology, online marketing and cataloging expertise, superior customer service and same day shipping will provide the team with a substantial lift in sales and Eagles fans with an outstanding customer experience.”

The new and improved Official Philadelphia Eagles Online Store, which is slated to re-launch in early June, will have many new features including an expanded product assortment, product videos, lower shipping costs, more accurate search results, powerful product filtering features, new payment methods, and extensive SEO improvements. Additionally, the official team brick and mortar stores will be outfitted with 42-inch high definition touch screen kiosks, powered by Dreams proprietary kiosk technology, that provide customers access to an expanded selection of products offered at the Philadelphia Eagles Official Online Store.

“We are excited about our partnership with Dreams Retail and look forward to using their extensive e-commerce expertise to help us to continue to grow our online business,” said Brendan McQuillan, Philadelphia Eagles Director of Merchandise. “We chose Dreams because we felt that they were able to bring a unique set of e-commerce skills and a passion for the business that will help the Eagles continue to be a leader in the NFL team merchandising business. Our partnership with Dreams will allow us to deliver a better online shopping experience for our fans and increase our commitment to customer service.”

DREAMS, INC. trades under the ticker symbol: NYSE Amex:DRJ

www.dreamscorp.com

Statements contained in this press release, which are not historical facts, are forward looking statements. The forward-looking statements in this press release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such statements are indicated by words or phrases such as “anticipates,” “projects,” “management believes,” “Dreams believes,” “intends,” “expects,” and similar words or phrases. Such factors include, among others, the following: competition; seasonality; success of operating initiatives; new product development and introduction schedules; acceptance of new product offerings; franchise sales; advertising and promotional efforts; adverse publicity; expansion of the franchise chain; availability, locations and terms of sites for franchise development; changes in business strategy or development plans; availability and terms of capital including the continuing availability of our credit facility with Comerica Bank or a similar facility with another financial institution; labor and employee benefit costs; changes in government regulations; and other factors particular to the Company.

Dreams, Inc., Plantation
Investor Relations:
David M. Greene, Senior Vice-President, 954-377-0002
Fax: 954-475-8785
dgreene@dreamscorp.com
or
Public Relations:
Boardroom Communications
Jennifer Clarin and/or Caren Berg, 954-370-8999
Fax: 954-370-8892
jclarin@boardroompr.com