Sport Chalet Locks Exclusive Sponsorship with USC

LOS ANGELES, Sept. 15 /PRNewswire-FirstCall/ -- Sport Chalet, Inc. (Nasdaq: SPCHA, SPCHB), one of the nation's premier sporting goods retailers, is pleased to announce today that it has secured an exclusive three-year sponsorship deal with the University of Southern California (USC) to become the "Official Sporting Goods Store of USC Athletics." The agreement allows Sport Chalet the opportunity to enhance and expand its brand recognition and loyalty by creating a partnership with an authentic, unique and well-regarded American institution.

Some of the premier items of this partnership include in-stadium and arena presence: advertising (print and broadcast) and signage, video and message board opportunities, direct marketing, retail promotions and access to various USC athletic events.

"The USC Trojans have long dominated the world of intercollegiate athletics -- its men's teams alone top the nation in NCAA championships with 73 and have produced numerous Olympians and Heisman Trophy winners since 1912," said Craig Levra, Chairman and Chief Executive Officer of Sport Chalet. "As we begin the celebration of our 50th year in business, we recognize our customers' incredible passion and loyalty towards USC and what the University represents, and we are thrilled to become the Official Sporting Goods Sponsor for one of the world's top collegiate brands, the USC Trojans."

In addition, as the "Official Sporting Goods Retailer of USC Athletics," Sport Chalet will be able to create and deliver unique advertising and promotional opportunities to directly engage its core audience.

"The USC Athletic Department is looking forward to this long term, exclusive partnership with Sport Chalet," said Jose Eskenazi, Associate Athletic Director for USC Athletics. "Sport Chalet is the premier specialty sporting goods retailer in Southern California, as they are 'the experts' in the field. We pride ourselves on aligning with the best, and this is what we have done with Sport Chalet."

About Sport Chalet, Inc.

Sport Chalet, founded in 1959 by Norbert Olberz, is a leading operator of full-service specialty sporting goods stores in California, Nevada, Arizona and Utah. The company offers more than 50 services for the serious sports enthusiast, including backpacking, canyoneering and kayaking instruction; custom golf club fitting and repair; snowboard and ski rental and repair; SCUBA training and certification; SCUBA boat charters; team sales; racquet stringing, and bicycle tune-up and repair throughout its 53 locations. The addresses for Sport Chalet's Web sites are actionpass.com and sportchalet.com.

SOURCE Sport Chalet, Inc.