WallStreet Direct, Inc. Partners With Opt-Intelligence, Inc. to Provide Opt-In Advertising Platform
Tue Sep 16, 7:00 AMIRVINE, Calif., Sept. 16 /PRNewswire-FirstCall/ -- WallStreet Direct, Inc., the owner and operator of http://www.wallst.net, and a wholly-owned subsidiary of Financial Media Group, Inc. (OTC Bulletin Board: FNGP.OB), today announced that it has partnered with Opt-Intelligence, Inc. (http://www.opt-intelligence.com), a leading provider of opt-in consumer advertising, to provide co-registration advertising to its members.
WallSt.net is a multi-purpose financial Web site that offers news, social networking applications, a rewards program, stock quotes and premium subscription services. Registered users of WallSt.net will now have the ability to explicitly opt-in to receive targeted advertising offers from the hundreds of marketers for which Opt-Intelligence generates leads.
As consumers register at WallSt.net, they will be served opt-in advertising offers by Opt-Intelligence. The ads, which are served seamlessly within the Web site's user experience, are selected from a pool of advertisers in the Opt-Intelligence Network based on a combination of demographic criteria pre-defined by the advertiser and the individual profile of the registered user. Users may opt-in to explicitly request that their information be shared with one or more specific advertisers.
In addition to WallSt.net, Opt-Intelligence has partnerships with other well-known financial publishers including TheStreet.com, The Motley Fool, Hoovers, Zacks, and Investor's Business Daily.
"Having Opt-Intelligence handle opt-in advertising for us is the best way to monetize our user registrations," said Nick Iyer, President of WallStreet Direct, Inc. "Their technology was built with the consumer in mind, it safeguards user privacy and delivers useful information from some of the nation's most respected marketers."
Daniel Felter, CEO of Opt-Intelligence stated: "We welcome a premier financial publisher like WallSt.net to the world of opt-in advertising. This form of online lead generation has the ability to generate more revenue than any other form of advertising from an eCPM basis, without disrupting the core purpose of any site."
About WallSt.net
WallStreet Direct, Inc., a wholly-owned subsidiary of Financial Media Group, Inc., owns and operates WallSt.net (http://www.wallst.net), a leading source of up-to-the-minute business news, comprehensive financial tools and original multimedia content for the investment community. In addition to WallSt.net, WallStreet Direct owns and operates WallStRadio (http://radio.wallst.net), an online hub for business podcasts from well-known business news personalities and publishers, and WallStTV (http://tv.wallst.net), a hub for business and finance video content.
About Opt-Intelligence
Opt-Intelligence runs the leading, global opt-in advertising network built on its own proprietary technology. OI offers many different placement options including co-registration, post-registration banner and video overlay. The company's focus is on targeting advertiser offers on only the highest quality Web sites while not disturbing the user's experience. Publishers in the OI network include Travelport (Orbitz & Cheaptickets), TheStreet.com, Monster.com, Ediets.com, Rodale, the American Media magazine properties and many others.
Advertisers using the network to generate opt-ins include Circuit City, eBay, Nokia, Procter & Gamble, HP and many others.
Forward-Looking Statements:
This press release includes forward-looking statements concerning the future performance of our business, its operations and its financial performance and condition, and also includes selected operating results presented without the context of accompanying financial results. These forward-looking statements include, among others, statements with respect to our objectives and strategies to achieve those objectives, as well as statements with respect to our beliefs, plans, expectations, anticipations, estimates or intentions. These forward-looking statements are based on our current expectations. We caution that all forward-looking information is inherently uncertain and actual results may differ materially from the assumptions, estimates or expectations reflected or contained in the forward-looking information, and that actual future performance will be affected by a number of factors, including economic conditions, technological change, regulatory change and competitive factors, many of which are beyond our control. Therefore, future events and results may vary significantly from what we currently foresee. We are under no obligation (and we expressly disclaim any such obligation) to update or alter the forward-looking statements whether as a result of new information, future events or otherwise.
CONTACT: WallStreet Direct, Inc: 800-4-WALLST
SOURCE WallStreet Direct, Inc.




