MONTREAL, June 23 /CNW Telbec/ - The English and French-language television services of Astral Media Inc. (TSX: ACM.A/ACM.B) received a total of 16 awards at the 2009 PROMAX/BDA Awards Show held from June 16-18, 2009, in New York. The Movie Network, Family Channel, Mpix, Canal D, VRAK.TV and Ztélé garnered 4 gold, 5 silver and 7 bronze awards for excellence in marketing, promotion and design, including a silver award for Canal D's new on-air image in the prestigious BDA World 2009 Competition.

"We take immense pride in ensuring that our on-air and off-air design elements support, reinforce and differentiate each network's brand positioning and create a unique and engaging television experience for our viewers," said Domenic Vivolo, Senior Vice President, Marketing & Sales, Astral Television Networks. "The recognition we received at the 2009 PROMAX/BDA Awards show is a testament to this commitment."

Sophie Dufort, Vice-President, Communications, Les Chaînes Télé Astral, commented: "We are delighted with this international recognition, which highlights the excellent work of our creative talents. Year after year, they illustrate themselves as among the best in what they do, something that makes us very proud."

The PROMAX and BDA awards recognize creative professionals working in television, radio and digital media worldwide. With a combined membership of over 3,000 companies and individuals drawn from more than 70 countries, Promax/BDA is a truly international organization uniting the individuals who will pioneer tomorrow's electronic and broadcast media.

PROMAX 2009 NORTH AMERICA COMPETITION - WINNERS

Gold

TELEVISION-VIDEO PRESENTATION

CONTENT PROMOTION PUBLIC SERVICE ANNOUNCEMENT (MULTIPLE)

Cause: Québec Environment Foundation

Canal D

Silver

TELEVISION VIDEO PRESENTATION

CONTENT PROMOTION-HOLIDAY/SEASON/SPECIAL EVENT PROGRAM SPOT (SINGLE)

Mpix Reel Sinful Cinema

Mpix

INTERACTIVE

DVD, INTERACTIVETV. MOBILE/IMMERGING PLATOFRMS, INTERACTIVE APPLICATIONS

PROMOTIONS

Famclub

Family Channel

TELEVISION VIDEO PRESENTATION

TRADE OR INTERNAL MARKETING (INDUSTRY FOCUSED: SALES, MARKETING OR

UPFRONT PRESENTATIONS ETC. MARKETING VIDEO/PRESENTATION: EXTERNAL)

The Movie Network Riveting Launch Spot

The Movie Network

Bronze

TELEVISION-VIDEO PRESENTATION

CABLE, SATELLITE AND ON LINE CONTENT PLATFORMS-BRANDING/IMAGE SPOT

(MULTIPLE)

Mpix Bumpers

Mpix

TELEVISION-VIDEO PRESENTATION

CABLE, SATELLITE AND ON LINE CONTENT PLATFORMS-BRANDING/IMAGE SPOT

(MULTIPLE)

Family Victoria Day

Family Channel

TELEVISION-VIDEO PRESENTATION

GENERAL BRANDING IMAGE (SINGLE)

Signature "Le village global"

Canal D

TELEVISION-VIDEO PRESENTATION

GENERAL BRANDING IMAGE (MULTIPLE)

Summer Job Campaign

VRAK.TV

BDA WORLD COMPETITION 2009 - WINNER

Silver

INTEGRATED MEDIA

NETWORK PACKAGE DESIGN : IMAGE ON-AIR

Ztélé Package design

Ztélé

BDA 2009 NORTH AMERICA COMPETITION - WINNERS

Gold

PRINT

CONSUMER IMAGE / PUBLICATION ADVERTISING

The Movie Network Spiderman Direct Mail

The Movie Network

TELEVISION/VIDEO PRESENTATION: GENERAL ENTERTAINMENT

ART DIRECTION & DESIGN: IMAGE CAMPAIGN

Mpix Bumpers

Mpix

INTEGRATED MEDIA

Network package design : Image on-air

Ztélé Package design

Ztélé

Silver

TELEVISION/VIDEO PRESENTATION: GENERAL ENTERTAINMENT

ART DIRECTION & DESIGN: INTERSTITIAL CAMPAIGN

Family Wiztober

Family Channel

Bronze

TELEVISION/VIDEO PRESENTATION: GENERAL ENTERTAINMENT

ART DIRECTION & DESIGN: INTERSTITIAL CAMPAIGN

Fam Jams

Family Channel

SPECIAL CATEGORIES

BEST COLLABORATIVE EFFORT

Family Yeti

Family Channel

INTERACTIVE MEDIA

INTERACTIVE APPLICATIONS PROMOTION

Family.ca New Video Player

Family Channel

Astral Media is a leading Canadian media company, active in specialty and pay television, radio, outdoor advertising and interactive media. Astral Media's solid and dynamic presence in the country's major markets rests on its commitment to offer a unique combination of high-quality, targeted media for all its audiences. For more information about Astral Media, please visit www.astralmedia.com.

Contacts

Roopa Shah
Astral Television Networks
(416) 956-8584
rshah@tv.astral.com

Hugues Mousseau
Astral Media Inc.
(514) 939-5000
ext 3240
hmousseau@corp.astral.com