Heartland, Inc. Announces Year End Revenue Projections

MIDDLEBORO, Ky., Sept. 1 /PRNewswire-FirstCall/ -- Heartland, Inc. (OTC Bulletin Board: HTLJ.OB), a diversified company with businesses in steel warehousing and fabrication and petroleum retail and wholesale operations, today announced year end revenue projections for each of its subsidiaries. Based on a comprehensive review of recently reported results, current operations, and expected conditions for the remainder of 2009, the company projects the following revenue ranges:

    --  Heartland Steel: $1.5 - $2.0 million
    --  Mound Technologies: $12 - $14 million

    --  Lee Oil: $85 - $90 million

Accordingly, Heartland estimates total revenue for the year ending December 31, 2009 to fall in the range of $98.5 million to $106 million, as compared to $39.5 million reported for the 2008 fiscal year.

"Despite the persistent economic stresses of 2009 we are confident in our ability to achieve these projections and deliver substantial top line growth for the year," said Terry Lee, chief executive officer of Heartland, Inc. "Considering the significant challenges posed by the current climate, we are encouraged by the stability of the revenue streams associated with our subsidiaries. As our business units maintain consistent revenues and operating profits, we remain focused on exploring avenues for continued progress and synergistic growth."

These revenue estimates are preliminary and there is no guarantee that we will achieve the above stated goals. The Company expects to report full financial results for the year ended December 31, 2009 by March 31, 2010.

About Heartland, Inc.

Heartland, Inc. is a diversified company with businesses in steel warehousing and fabrication and petroleum retail and wholesale operations. Mound Technologies is a full service structural and miscellaneous steel fabricator located in Springboro, Ohio. Lee Oil Company services and sells over 40 million gallons of petroleum product annually through a combination of retail and wholesale operations. Heartland Steel, Inc. is a new venture which operates a structural steel service center in Washington Court House, Ohio.

Forward-Looking Statements

Statements contained in this news release, which are not historical facts, are forward-looking statements, as that term is defined in the Private Securities Litigation Reform Act of 1995. Amounts herein could vary as a result of market and other factors. Such forward-looking statements are subject to risks and uncertainties which could cause actual results to differ materially from those currently anticipated due to a number of factors, which include, but are not limited to, factors discussed in documents filed by the Company with the Securities and Exchange Commission from time to time.

SOURCE Heartland, Inc.