Avistar Launches Visual Insights Industrys First Fully Comprehensive Suite of Embeddable Audio/Visual Communication Components

SAN MATEO, Calif.--(BUSINESS WIRE)--Avistar Communications Corp. (Nasdaq: AVSR), a leader in unified visual communications solutions, today announced the launch of “Visual Insights,” a program that allows application vendors to quickly and easily embed software applications with visual communications while promoting their brand and enhancing the value of their products in the market. Based on Avistar’s award-winning C3™ platform, Visual Insights comes equipped with a suite of embeddable components that provide a quick and seamless integration of desktop videoconferencing into any application.

With Avistar’s “Prove Before You Purchase” License Credit Program, application vendors can now experience a new level of visual communications and can greatly expand the value of their current software offerings while using integration costs as a credit against future product licenses*. These Avistar components offer business-class, standards-based video and audio communications that can be quickly and seamlessly embedded into any software application without Avistar’s assistance, enabling the true integration of video, audio and collaboration into a seamless, completely customized user experience.

“This is yet another valuable release in a string of software releases made by Avistar in the last year,” reported Ira Weinstein, analyst and partner at Wainhouse Research. “Wainhouse Research has long believed that videoconferencing would provide significant value as a feature within the software applications and tools used by information workers every day. Visual Insights represents a significant leap forward toward realizing this concept.”

According to Stephen Epstein, Chief Marketing Officer, Avistar, “There is nothing like this in the market. As we refocused Avistar and our product strategy over the last year, we concluded that communications and business applications need to be united to offer the type of business opportunities that ‘unified communications’ promises. Traditional offerings often have not delivered, or they presented communications as a standalone solution offering poor quality or integration difficulties. Now any company can integrate industrially scaled, pre-proven video and audio functionality into their software applications. We believe Visual Insights provides true synergy between applications and communication and offers massive competitive and business value to any software application company or internal development function.”

Game-Changing Innovations

“In the last year we have brought to the market game-changing innovations including firsts in: a software MCU, with Avistar C3 Conference™, which offers comparable functionality of hardware MCUs that are ten times more expensive; an integrated software gateway component that links any video endpoint to any other product, seamlessly; a network bandwidth management component that enables video and audio quality unmatched in the market; and video plug-ins that enables software applications to provide out-of-the-box visual communications. This visual communications portfolio of software components offers significant opportunity to any technology company looking to differentiate itself and its software products in the market, while using standards based technology,” said Chris Lauwers, CTO, Avistar.

“Our projects with IBM, Lifesize, Logitech, Zultys and other firms have given us the ability to offer components that any company can download, embed and offer their customers industrial strength video and audio capabilities as part of their portfolio in a matter of days,” said Simon Moss, CEO, Avistar. “The Visual Insights components can be embedded without Avistar’s assistance, and are completely customizable to the software application’s look, feel, workflow, aesthetics and branding, while offering the type of quality of service and experience that no similar software can match. Any application company – CRM, pharmaceuticals, legal, financial markets, healthcare, manufacturing, SaaS, or whomever – can now, in a matter of days, offer seamlessly integrated, high volume video/audio communication to any of their customers.”

“Enabling any application to seamlessly integrate communications as part of its workflow increases the productivity and power of the business interaction as a whole. We believe that is what unified communications is all about,” Moss added.

Visual Insights is also available to Avistar’s entire global reseller community, to introduce to firms that want to expand the capabilities of the internal solutions or to their software application clients that seek to add powerful visual communications and collaboration to their products.

For more information on Visual Insights, terms and conditions please go to www.avistar.com for contact information or email Avistar at info@avistar.com.

About Avistar Communications Corporation

Avistar (Nasdaq:AVSR) is an innovation leader in the unified visual communications industry, providing proven business-class desktop videoconferencing technology. Avistar's installations include more than 100,000 committed desktop seats worldwide, bringing together business users anytime and anyplace. Companies such as IBM, LifeSize, Logitech, Polycom and Sony use Avistar technology to power their unified communications solutions. Avistar also works with leading channel partners and resellers including AVI-SPL, CityIS, ESCO, Fontel, Datamart and Jenne in more than 40 countries. For more information, please visit www.avistar.com.

*Terms & conditions do apply.

Avistar
Angela Smith, +1-650-525-3388
asmith@avistar.com
or
Birnbach Communications for Avistar
Margaret Bonilla, +1-603-548-0693
mbonilla@birnbachcom.com