Reed's, Inc. Announces Enhanced Partnership with Quality Food Centers

LOS ANGELES--(BUSINESS WIRE)--Reed’s, Inc. (NASDAQ: REED) announced today that it has formed an enhanced partnership with Quality Food Centers (QFC), a division of Kroger, the largest full service supermarket in the U.S. QFC carries a wide variety of natural and organic products, including select Reed’s Ginger Brews & Virgil’s All Natural Sodas.

Christopher Reed, Founder and CEO of Reed’s, Inc., stated, “This partnering with QFC reflects Reed’s commitment and success in expanding into the mainstream marketplace. As a leading retailer of natural and organic products across Western Washington and Portland, Oregon, QFC represents a significant opportunity to increase brand awareness in the Pacific Northwest.”

Neal Cohane, Senior VP of Sales and Marketing, stated, “I am extremely excited about the continued momentum and penetration of the Reed’s and Virgil’s brands into mainstream national and regional retailers across the US and Canada. We believe we have a strong, focused sales force team in place, disciplined to deliver increased volume, profits and shareholder equity one retailer at a time. We are committed to increasing Reed’s and Virgil’s brand awareness and presence across the U.S. as we move into mainstream channels of business.”

About Reed’s, Inc.

Reed’s, Inc. makes the top-selling sodas in natural food markets nationwide, and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed not manufactured and using fresh ginger, spices, and fruits in a brewing process that predates commercial soft drinks. In addition, the Company has acquired the top-selling root beer line in natural foods, the Virgil’s Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line. Other product lines include Reed’s Ginger Candies, and Reed’s Ginger Ice Creams. Reed’s products are sold through specialty gourmet and natural food stores, supermarket chains, retail stores, and restaurants nationwide and in Canada. For more information about Reed’s, please visit the company’s website at www.reedsgingerbrew.com, or call 800-99-REEDS.

About Quality Food Centers.

Founded in Seattle more than 50 years ago, QFC is headquartered in Bellevue, Wa., and operates 75 stores in Western Washington and in Portland, Oregon. QFC has long history as a neighborhood grocer, offering the highest quality products, exceptional service, and the finest shopping experience in the market. In 2007, QFC donated $1.5 million to the communities it serves and donated nearly 3 million pounds of food to local food banks in Western Washington and Portland. QFC is a division of the Kroger Co. (NYSE: KR). For more information, please visit our Web site at (www.qfc.com)

Integrated Corporate Relations
John Mills, 310-954-1105
jmills@icrinc.com