IPICO & International Road Dynamics Announce Initial Success of EVI Relationship in Latin America

First Orders Received in Chile and Colombia

SASKATOON, SK and BURLINGTON, ON, Sept. 2 /CNW/ - International Road Dynamics Inc. (TSX: IRD.TO) and IPICO Inc. (TSX-V: RFD.V) announced today that their recently formed strategic relationship (see IPICO news release of May 7, 2009) under which IRD has the exclusive right to market and sell IPICO's range of Electronic Vehicle Identification (EVI) Radio Frequency Identification Device (RFID) systems throughout Latin America is proving successful, with initial orders already received for EVI projects in Chile and Colombia. Preparations are underway for the deployment of an electronic tolling solution in Chile, as well as for further installations in Colombia.

Under this agreement, IRD is also IPICO's preferred distributor in India and certain other countries in the Indian Subcontinent, West Africa and Nigeria. IRD has recently secured contracts to take over and expand an existing road and vehicle management solution installation in India and intends to deploy IPICO's EVI product lines as part of this expansion later this year.

Terry Bergan, IRD President and CEO, commented: "Although our exclusive strategic arrangement with IPICO is only a few weeks old, we are already seeing the potential benefits both for our customers and for our organization of being able to offer the most powerful, cost effective and reliable traffic management systems available - systems that provide real-world solutions to real-world traffic challenges."

Gordon Westwater, CEO of IPICO added: "We are very pleased with the immediate commitment and dedication of our newest strategic partner to bringing our shared EVI product offerings to several of the fastest growing traffic management markets in the world. We also look forward to being able to showcase a number of new installations in the coming year as demand in this exciting market continues to expand, driven by the significant economic, environmental and social pressures faced by so many countries around the world."

IPICO's IP-X Technology and EVI products satisfy an increasing global demand for low cost, robust solutions designed to ensure secure and efficient toll collection, traffic management, vehicle identification, access and congestion charging and other vehicle applications. The IPICO EVI system consists of passive RFID tags, and readers built around ISO 18000 standards and the IPICO IP-X protocol, supported by encryption and authentication technologies that provide for multiple levels of security and protection. IPICO's solutions are field-tested and deliver increased speed of read, and in combination with IRD's products offer a standardized platform for a cost effective integrated Intelligent Transportation Systems deployment.

ABOUT INTERNATIONAL ROAD DYNAMICS INC.: IRD is a highway traffic management technology company specializing in supplying products and systems to the global Intelligent Transportation Systems (ITS) industry. IRD is a North American company based in Saskatoon, Saskatchewan with sales and service offices throughout the United States and overseas. Private corporations, transportation agencies and highway authorities around the world use IRD's products and advanced systems to manage and protect their highway infrastructures. For further information, please visit www.irdinc.com.

ABOUT IPICO Inc.: IPICO Inc. is an RFID solution supplier with operations in Canada, USA, South Africa, Europe, Asia and Australia. IPICO produces smart labels and tags based on the IP-X communication protocol. IPICO's low interference readers are designed to meet regulatory requirements in many major markets, and allow for multi-reader rollout in close proximity. IPICO's low cost RFID products excel at long read range, fast multi-read anti-collision and high thru-beam read-speeds of dynamic tag populations. These products are used to optimize the management of items, people, animals and processes within the logistic supply chain and other value chains. For further information, go to www.ipico.com.

This news release contains certain forward-looking statements pertaining to future anticipated projected plans, performance and developments, as well as other statements relating to future operations and results, including, without limitation, statements as to sales forecasts and required minimum future revenues. Any statements in this news release that are not statements of historical fact may be considered to be forward-looking statements. Written words such as "may", "will", "expect", "believe", "anticipate", "estimate", "intends", "goal", "objective", "seek", "attempt", "suggest" or variations of these or similar words, identify forward-looking statements. These statements by their nature are estimates of future results only. Actual results could differ materially from those contained in the forward-looking statements and are based on current expectations that involve substantial risks and uncertainties, including but not limited to the failure to meet market growth, order volume, delivery commitment or minimum revenue expectations, political intervention, and those other risks and uncertainties detailed from time to time in IPICO's periodic reports filed on SEDAR (www.sedar.com).

    
    THE TSX VENTURE EXCHANGE DOES NOT ACCEPT RESPONSIBILITY FOR THE ADEQUACY
    OR THE ACCURACY OF THIS RELEASE.
    

Contacts

Gordon Westwater
President & CEO
IPICO Inc.
Tel: (905) 631-6310
Email: gordon.westwater@ipico.com

Terry Bergan
President & CEO
IRD Canada: Tel: (306) 653-6600
U.S. (303) 355-5998

Francine Senecal-Lepage
Investor Relations
Tel :(306) 653-6603
FAX: (306) 653-6609
Email: irdin@irdinc.com