History(TM) Wraps MTA 42nd Street Shuttle Train for Promotion of Third Season of CITIES OF THE UNDERWORLD

Unveils First Ever Full Wrap of a Metropolitan Transportation Authority Subway in NYC

NEW YORK, Oct. 2 /PRNewswire/ -- To support the third season of the hit television series, CITIES OF THE UNDERWORLD, History(TM) will be the first to execute a full advertising wrap of the exterior and interior of a New York City subway, the Metropolitan Transportation Authority's (MTA) 42nd Street Shuttle.

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The CITIES OF THE UNDERWORLD subway promotion will run from October 2nd through October 29th on the 42nd Street Shuttle's number three line, with three cars fully wrapped, inside and out. The shuttle travels back and forth between Grand Central Station and Times Square, and also connects commuters heading to The Port Authority and Penn Station.

Exterior subway stripes --advertising that will extend across the full length of the train exterior, breaking only for the doors-- will run on 200 cars of the MTA subway lines 1, 3, 4 and 7, during the same time period, further enhancing the wrapped shuttle campaign. The CITIES OF THE UNDERWORLD exterior subway stripes will also be a first-to-market promotion in New York City, with four total stripes between each door and on both sides of the car. While other entities have executed advertising stripes on the 42nd Street Shuttle trains, this is a first for the 1, 3, 4 and 7 subway lines.

History(TM) worked with Crew Creative, a full service design agency, to brand the exterior and interior of the 42nd Street Shuttle, transporting the rider into a fascinating underground realm. The experience begins with the outside of the train, which is designed as a city street with manhole covers that the rider enters when the subway doors open. Once inside, the rider is in an underground scene made of brick, stone and metal, with Don Wildman, host of CITIES OF THE UNDERWORLD appearing at each end of the train. The roof of the train shows the underside of three manholes, through which we see Don looking down into the underground city, and the buildings and the sky of the world above.

Bringing history to light, CITIES OF THE UNDERWORLD, debuts its third season on Sunday, October 26 at 9pm ET/PT on History(TM). Urban explorer, Don Wildman, ventures hundreds of feet beneath the surface of some the world's greatest cities, to reveal hidden, mysterious places that literally make up their foundations.

"Opportunities like this exciting promotion for CITIES OF THE UNDERWORLD help us to create a captivating experience and convey to consumers the immersive look and feel of this television series," said Chris Moseley, Senior Vice President, Marketing, for History(TM). "We asked Horizon Media to partner with us on creative ways to engage commuters with this unique series and to feel the underworld right in the heart of New York City."

CBS Outdoor, the exclusive media managing agency for the MTA, and History(TM) media agency, Horizon Media, worked in conjunction to bring the CITIES OF THE UNDERWORLD 42nd Street Shuttle wrap to fruition.

"There is an amazing synergy between the program and the media, especially the subway component, and there will be a great deal of excitement around the first ever exterior shuttle wrap," said Jodi Senese, EVP of Marketing, for CBS Outdoor. "Millions of returning and potential television viewers will be introduced to season three of CITIES OF THE UNDERWORLD via the overall media plan and for the multitudes who ride the shuttle, the introduction will be immersive."

"The wrapped MTA shuttle train and exterior advertising stripes were a perfect fit for CITIES OF THE UNDERWORLD," said Dennis Camlek, Vice President and Brand Group Director at Horizon Media. "We wanted to elevate the History(TM) brand by reaching people underground; allowing commuters to fully experience the intriguing, underworld feel of this particular television series."

History(TM) and History HD(TM) are the leading destinations for revealing, award-winning, original non-fiction series and event-driven specials that connects history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the networks program offerings are hit series such as Ax Men, Battle 360, The Universe, Cities of The Underworld and Ice Road Truckers, as well as acclaimed specials including King, Life After People, 1968 With Tom Brokaw, Lost Book of Nostradamus, Star Wars: The Legacy Revealed and Sherman's March. History has earned four Peabody Awards, four Primetime Emmy(R) Awards, 12 News & Documentary Emmy(R) Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History(R) campaign dedicated to historic preservation and history education. Take A Veteran to School Day is the network's latest initiative connecting America's schools and communities with veterans from all wars. History's website, located at www.History.com, is the definitive historical online source that delivers entertaining and informative content featuring broadband video, interactive timelines, maps, games podcasts and more.

Founded in 1989, Horizon Media, Inc. is the largest U.S. independent media services company. Dedicated to helping clients sell products and build brands through insightful marketing counsel, media-neutral strategic planning and effective negotiation and placement, Horizon's exceptional holistic approach to brand marketing and development has resulted in estimated billings of $1.8 billion and established the company as the fastest growing agency in the industry. Headquartered in New York City with a full service office in Los Angeles, Horizon also has offices in Orlando, San Diego, and Amsterdam, Netherlands. Horizon is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit the company's website at www.horizonmedia.com.

SOURCE History(TM)