DemandTec nextGEN Webinar Series Session to Examine Private Label Strategies That Drive Growth DemandTec and Cleveland Research Company to highlight

SAN CARLOS, Calif., Sept. 3 /PRNewswire-FirstCall/ -- DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, today announced the sixth chapter in its nextGEN Webinar Series will be held Tuesday, September 22, 2009 at 10:00 a.m. PDT/1:00 p.m EDT. Entitled Private Label Strategies that Drive Growth, the session will examine how nextGEN techniques, including shopper insights, category insights and merchandising optimization software can be deployed to help drive private label success. The webinar will be led by Kim Desmond, Senior Vice President of Professional Services, DemandTec, and Jason Whitmer, Senior Research Analyst - Partner, Cleveland Research Company.

"Private label has evolved dramatically over the past twenty years to become a strategic piece of the retail arsenal. Many of the most successful retailers have large and growing private label businesses," said Derek Smith, Vice President of Retail Industry Marketing at DemandTec. "Full utilization of the best possible customer and category insights is fundamental to crafting the right private label strategy, and yet presents a host of challenges and opportunities that will be addressed in this webinar," said Smith.

This webinar will introduce ways for retailers to assess their private label strategy and determine which private label products will appeal to their customers overall and to discrete customer segments. The webinar will also address concepts around the best way to analyze price and promotion strategies for private label items relative to national brands and how price changes impact category and customer-related goals.

In this webinar, attendees will learn:

    --  Current trends in private label
    --  Techniques for managing assortment, price and promotion for private
        label

    --  How to understand segment level demand for private label

DemandTec nextGEN Webinar Series

The DemandTec nextGEN Webinar Series was developed to help inform retailers on the next generation of merchandising and marketing optimization. The nextGEN for retail focuses on the ability to optimize merchandising and marketing plans, based not just on category insights and to achieve category goals, but also on shopper insights, targeted for specific customer segments and done to drive customer loyalty measures. Previously held sessions in the nextGEN Webinar Series include:

    --  Chapter 1: Science Meets Assortment Optimization: Tune the Mix to Local
        Demand Learn how to build tailored assortments that ensure you are
        carrying the items that meet localized demand and the preferences of
        your key customer segments.  Recorded April 2009 and available on
        demand.
    --  Chapter 2: Best Practices in Managing an End-to-End Promotion Process
        Learn how to get the most from your scarce resources by building an
        integrated promotion process that includes vendor collaboration,
        customer segment-targeted planning and multi-channel execution. 
        Recorded May 2009 and available on demand.
    --  Chapter 3: Pricing for Category Growth and Customer Value
        http://www.demandtec.com/learning-center/webinars/DemandTec_Webinar_0625
        09.phpLearn how to strategically price every item in the store to
        deliver both overall category growth AND key objectives for specific
        customer segments. Recorded June 2009 and available on demand.
    --  Chapter 4: Keeping Ahead of the Competition with nextGEN Category
        Reviews This session reviews the critical elements of category
        management and shows how the methods have changed from both a process
        and technology perspective. Recorded July 2009 and available on demand.

    --  Chapter 5:  Shopper Insights at the Point of Decision Learn how
        segmentation and other shopper insights can be used to drive better
        results when optimizing price, promotions, and assortments. Recorded
        August 2009 and available on demand.

About DemandTec

DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue, and profitability objectives. DemandTec software services utilize DemandTec's science-based software platform to model and understand consumer behavior. DemandTec customers include more than 195 leading retailers and consumer products manufacturers such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, The Home Depot, Walmart and WH Smith. Connected via the DemandTec TradePoint Network(TM), DemandTec customers have collaborated online with over 2.3 million trade deals. For more information, please visit www.demandtec.com.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

    Media Contact:
    Mitch Kristofferson, DemandTec, Inc.
    (650) 226-4630
    mitch.kristofferson@demandtec.com

    DemandTec Investor Contact:
    Tim Shanahan, DemandTec, Inc.
    (650) 226-4603
    tim.shanahan@demandtec.com

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.