Research and Markets: The Global Outlook Series on PR Firms Provides a Collection of Market Briefs, Concise Summaries and Statistical Anecdotes of Res

Tue Nov 3, 10:18 AM

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/04b8aa/pr_firms_global) has announced the addition of the "PR Firms - Global Outlook" report to their offering.

The global outlook series on PR Firms provides a collection of market briefs, concise summaries and statistical anecdotes of research findings. The report offers a rudimentary overview of the industry with an on-the-fly focus on high-tech PR firms, and details trends such as, increased audience fragmentation and success of blogs and other online/social media applications as PR tools. The report carries 14-fact rich data tables highlighting key statistical information such as percentage share break-up of revenue by region and service area and percentage breakdown of business sources for PR firms, among others. The report studies the impact of the ongoing recession on PR firms and discusses the industry prospects for the year 2009. The reader stands to gain macro-level insights into recent mergers, acquisitions and other noteworthy strategic corporate developments. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 336 companies worldwide.

Key Topics Covered:

INDUSTRY OVERVIEW

  • A Kaleidoscopic View of the PR Industry
  • Global Market Analysis
  • High Tech PR Firms
  • Competitive Landscape

MARKET TRENDS & ISSUES

  • Increased Audience Fragmentation
  • Blogs - A Coveted Communication Platform for PR Firms
  • Online & Social Media Tools are Here to Stay
  • Trends in Public Relations Market
  • Issues

MERGERS AND ACQUISITIONS

STRATEGIC CORPORATE DEVELOPMENTS

A REGIONAL PERSPECTIVE

GLOBAL DIRECTORY

For more information visit http://www.researchandmarkets.com/research/04b8aa/pr_firms_global.

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716