Dreams Inc. Goes Live on QVC to Celebrate Yankees World Series Number 27

PLANTATION, Fla.--(BUSINESS WIRE)--In honor of the New York Yankees capturing an unprecedented 27^th World Series title, Mounted Memories, the sports manufacturing division of Dreams, Inc. (NYSE Amex: DRJ) is unveiling an array of remarkable memorabilia commemorating the achievement on QVC. With shows airing at 8 pm est on Friday, November 6 and 2 am est on Saturday, November 7, the vertically integrated leader in the licensed sports products industry will be offering game used items, signed jerseys and baseballs and a limited edition collage reliving the key moments of the 2009 World Series victory over the Philadelphia Phillies.

In addition, QVC shoppers and fans alike will be offered a special framed World Series ticket replica memento, duplicating all the tickets from the Yankees 27 World Series championships, dating back from 1923 to the present. There will only be 2700 of these available.

“We know that there is a fascination with the Yankees and their dominance,” said Scott Widelitz, vice president of Mounted Memories. “The team that consistently rewrites history is one of a kind, and we are honoring the Yankees unparalleled accomplishment with uniquely designed items.” Among these, said Widelitz is an assortment of “Core Four” merchandise, recognizing the achievements of Derek Jeter, Mariano Rivera, Jorge Posada and Andy Pettitte, who were on all the Yankees World Series teams since 1996.

The QVC airings will feature a wide variety of merchandise including autographed baseballs and jerseys from Steiner Sports, numerous game-used items, mounted and framed, and the limited edition World Series Celebratory Collage, with only 1,000 available.

“It is truly phenomenal that the Yankees can repeat history, in the inaugural year of their new stadium,” added Widelitz. “Eighty-six years ago, they captured the World Series in the first year of playing in the House that Ruth Built. Here were are, in 2009, and they are champions once again.”

QVC, Inc., a $6.2 billion company, is an e-commerce leader, marketing a wide variety of brand name products in such categories as home furnishings, licensed products, fashion, beauty, electronics and fine jewelry. QVC reaches over 89 million homes in the United States. Other divisions/subsidiaries include QVC.com, Q Records and Video, QVC @, QVC Local, QVC ProductWorks. The QVC Studio Tour is located at the company’s world headquarters in West Chester, Pa. QVC is a subsidiary of Liberty Media Corporation. QVC is a registered service mark of ER Marks, Inc.

DREAMS, INC. trades under the ticker symbol: NYSE Amex:DRJ

www.dreamscorp.com

Statements contained in this press release, which are not historical facts, are forward looking statements. The forward-looking statements in this press release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such statements are indicated by words or phrases such as “anticipates,” “projects,” “management believes,” “Dreams believes,” “intends,” “expects,” and similar words or phrases. Such factors include, among others, the following: competition; seasonality; success of operating initiatives; new product development and introduction schedules; acceptance of new product offerings; franchise sales; advertising and promotional efforts; adverse publicity; expansion of the franchise chain; availability, locations and terms of sites for franchise development; changes in business strategy or development plans; availability and terms of capital including the continuing availability of our credit facility with Comerica Bank or a similar facility with another financial institution; labor and employee benefit costs; changes in government regulations; and other factors particular to the Company.

Dreams, Inc.
Investor Relations:
David M. Greene, Senior Vice-President, 954-377-0002
Fax: 954-475-8785
dgreene@dreamscorp.com
or
Public Relations:
Boardroom Communications
Jennifer Clarin or Caren Berg, 954-370-8999
Fax: 954-370-8892
Email: jclarin@boardroompr.com or cberg@boardroompr.com