Research and Markets: Soft drinks in Italy to 2013

Thu Nov 5, 10:10 AM

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/48862b/soft_drinks_in_ita) has announced the addition of the "Soft drinks in Italy to 2013" report to their offering.

This databook provides key data and information on the soft drinks market in Italy. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

  • Contains information on seven categories: bottled water, carbonates, juices, RTD tea & coffee, functional drinks, concentrates and smoothies
  • Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
  • Category level company and brand share as well as distribution share information for 2007 and 2008
  • Develop business strategies by understanding the quantitative trends within the soft drinks market in Italy
  • Design effective marketing and sales strategies by identifying key market categories and segments
  • Identify key players within the market to plan lucrative M&A, partnerships and agreements

Key Topics Covered:

  • Chapter 1 EXECUTIVE SUMMARY
  • Chapter 2 INTRODUCTION
  • Chapter 3 MARKET OVERVIEW
  • Chapter 4 LEADING COMPANY PROFILE
  • Chapter 5 CATEGORY ANALYSIS - FUNCTIONAL DRINKS
  • Chapter 6 CATEGORY ANALYSIS - BOTTLED WATER
  • Chapter 7 CATEGORY ANALYSIS - CONCENTRATES
  • Chapter 8 CATEGORY ANALYSIS - CARBONATES
  • Chapter 9 CATEGORY ANALYSIS - RTD TEA & COFFEE
  • Chapter 10 CATEGORY ANALYSIS - JUICES
  • Chapter 11 CATEGORY ANALYSIS - SMOOTHIES
  • Chapter 12 NEW PRODUCT DEVELOPMENT
  • Chapter 13 ITALY SOCIOECONOMIC PROFILE
  • Chapter 14 ITALY MACROECONOMIC PROFILE
  • Chapter 15 RESEARCH METHODOLOGY
  • Chapter 16 APPENDIX
  • LIST OF FIGURES
  • LIST OF TABLES

For more information visit http://www.researchandmarkets.com/research/48862b/soft_drinks_in_ita.

Source: Datamonitor

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