Dreams, Inc. Partners With NFL Superstar Donovan McNabb
Fri Jan 8, 9:31 AMPLANTATION, Fla.--(BUSINESS WIRE)--Dreams, Inc. (NYSE Amex: DRJ), the vertically integrated leader in the licensed sports products industry, has launched NFL Superstar Donovan McNabb’s Official Fan Shop, www.Fanshop.DonovanMcNabb.com, and will be marketing on an exclusive basis, Donovan McNabb autographed memorabilia in 2010. The web syndication deal enhances the players’ site roster of Dreams, Inc.’s with such high-profile athletes as Pete Rose, Ladainian Tomlinson, Dan Marino, John Elway, Barry Sanders, Dick Butkus and Ben Roethlisberger.
“We are excited to be working with NFL superstar Donovan McNabb to host his fan shop,” said Kevin Bates, Dreams Retail President and FansEdge Founder. “The Fan Shop will be a true 'destination' for Donovan McNabb and Eagles merchandise and combined with our trademark e-commerce technology, marketing and cataloging expertise, superior customer service and same day shipping, will truly create a wonderful experience for Donovan McNabb fans.”
The Donovan McNabb Fan Shop will incorporate the 'look and feel' of the content site and target men, women, adults and children. Available products on the site include apparel, headwear, collectibles, gifts, home decor and limited edition autographed memorabilia. Visitors can also choose from the more than 150,000 licensed team items that Dreams Retail offers online.
Furthermore, exclusive Donovan McNabb memorabilia will be available in the newly created fan shop in addition to Dream’s flagship web site FansEdge.com and Dreams syndication sites such as JCPenney.com and the Philadelphia Eagles fan site.
“Donovan McNabb was looking for a collaborative business partner to help shape his fan site and memorabilia offerings,” concluded Scott Widelitz, Vice President of Mounted Memories, the Sports manufacturing division of Dreams, Inc.
DREAMS, INC. trades under the ticker symbol: AMEX:DRJ
Statements contained in this press release, which are not historical facts, are forward-looking statements. The forward-looking statements in this press release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such statements are indicated by words or phrases such as “anticipates,” “projects,” “management believes,” “Dreams believes,” “intends,” “expects,” and similar words or phrases. Such factors include, among others, the following: competition; seasonality; success of operating initiatives; new product development and introduction schedules; acceptance of new product offerings; franchise sales; advertising and promotional efforts; adverse publicity; expansion of the franchise chain; availability, locations and terms of sites for franchise development; changes in business strategy or development plans; availability and terms of capital including the continuing availability of our credit facility with Comerica Bank or a similar facility with another financial institution; labor and employee benefit costs; changes in government regulations; and other factors particular to the Company.
Dreams, Inc. Investor Relations
Contact Info:
David M. Greene, Senior Vice-President,
954-377-0002
Fax: 954-475-8785
dgreene@dreamscorp.com
or
Public
Relations for Dreams, Inc.:
Boardroom Communications
Caren
Berg and/or Jennifer Clarin
954-370-8999, Fax: 954-370-8892
cberg@boardroompr.com
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