SinglePoint Powers Mobile Alerts for NBC's Coverage of the Beijing Olympic Games

BELLEVUE, Wash.--(BUSINESS WIRE)--SinglePoint, a provider of mobile interactivity and mobile advertising, was selected to build a mobile alerts program for NBC Olympics during the network’s coverage of the 2008 Beijing Olympics. Recently launched, the NBC Olympics mobile alerts program offers unprecedented personalization of Olympics coverage direct to mobile phones. The 2008 Olympics mobile alerts program introduces the largest number of selections ever offered to a U.S. audience.

Olympics enthusiasts can opt-in to receive daily news alerts or real-time information, including breaking news, athlete alerts, medal results, or event reminders. In addition, users can select to receive multimedia alerts, including video highlights and a photo of the day by sports category. Fans can sign up for alerts by visiting NBCOlympics.com (www.nbcolympics.com/mobile/alerts) or the NBC Olympics Mobile site (m.nbcolympics.com). Subscribers of all domestic U.S. wireless carriers, including AT&T, Verizon, Sprint, and T-Mobile, can participate.

“This comprehensive mobile alerts program of Olympic news and updates means we can connect with our viewers on a 24/7 basis throughout the Games,” said Perkins Miller, Senior Vice President, Digital Media, NBC Sports and Olympics. “Olympic fans can personally customize alerts for every sport, top U.S. athletes, and real-time medal results. It’s an unparalleled breadth of timely content, and SinglePoint has the ability to scale to handle this complex and ambitious alerts program.”

“The 2008 NBC Olympics mobile alerts program has been SinglePoint’s most complex projects to date,” said Rich Begert, President and CEO of SinglePoint. “The sheer scale and degree of detail necessary to set up and execute this program has set a new standard of sophistication that our media clients require to provide the best mobile experience to their audience.”

About SinglePoint

SinglePoint provides media interactivity and mobile advertising to a total audience of up to more than 260 million North American wireless subscribers. Powering 84% of North American interactive television today^* with 60 million iTV transactions processed in just the last six months, SinglePoint works in partnership with entertainment, media companies, brand managers, advertising agencies and mobile networks. Current media partners include Viacom (VH1, MTV, CMT, BET), NBC Universal (Bravo, Oxygen, SciFi, CNBC, MSNBC, Telemundo, USA Network), CBS Corp., The CW, and Fox Networks. SinglePoint offers a full suite of services that make it fast and easy to create, launch and manage mobile driven interactive TV campaigns. The full suite of offered services include TV/Web/Radio voting and polling, text2screen, text and multimedia message ad insertion, advertising video overlay, ticketing/coupons, video streaming and download, billing, reporting and analytics. For more information, visit www.singlepoint.com.

About NBC Olympics

NBC, “America's Olympic Network,” owns the exclusive U.S. media rights to the Olympic Games, television’s most powerful property, through 2012, which includes Beijing in 2008, Vancouver in 2010 and London in 2012. From August 8-24, 2008 NBC Universal will present an unprecedented 3,600 hours of coverage, highlighted by NBC in primetime with live swimming, gymnastics and beach volleyball. In August 2004, 203 million viewers watched as the networks of NBC Universal—NBC, MSNBC, CNBC, USA, Bravo, Telemundo, and NBC’s HD affiliates—offered a then record 1,210 hours of Olympic coverage from Athens. For additional information, go to NBCOlympics.com. Merging news, results and schedules with extensive video coverage and an unmatched depth of unique story telling content, NBCOlympics.com will be the Olympic fan’s hub for every aspect of the 2008 Beijing Games experience—from the most comprehensive TV schedules to learning how to connect to mobile, gaming, VOD and other digital destinations. NBCOlympics.com will provide approximately 2,200 hours of live event competition where users can choose from up to 20 concurrent streams encompassing 25 Olympic sports. In addition, the site will offer more than 3,000 hours of on-demand access to full-event replays and extensive highlights, including daily recaps of key events, best-of montages, commentator analysis and athlete-specific clips.

^* Refers to percentage of TV transactions in the second half of 2007. Source: Nielsen Mobile, Premium SMS Report, March 2008

Bender/Helper Impact
Matt Meeks, 310.694.3135
matt_meeks(at)bhimpact.com