ACCENT Marketing Services Expands Strategic Implementation of NICE SmartCenter

RA'ANANA, Israel, September 8 /PRNewswire-FirstCall/ -- NICE Systems (NASDAQ: NICE), a leading global provider of advanced solutions that enable organizations to extract Insight from Interactions to drive performance, today announced that ACCENT Marketing Services, a global provider of outsourced customer lifecycle management solutions, has expanded its strategic implementation of NICE SmartCenter with the addition of NICE Perform. ACCENT has been using NICE's workforce management solution, IEX TotalView, since 2007 and will now be expanding with NICE Perform to help improve agent performance for delivering the highest quality of customer service and to support compliance with the Payment Card Industry Data Security Standard (PCI DSS).

ACCENT's outsourced customer lifecycle management solutions include lead generation, customer care and technical support, cross- and up-sell campaigns, loyalty marketing campaigns, and product recall management using multiple channels such as phone, email, fax, and mail. ACCENT serves companies in a variety of vertical markets, including telecom, manufacturing, insurance, healthcare, and retail.

NICE Perform will provide ACCENT's contact center supervisors with enhanced technology and tools to support precision quality management for improving agent performance, customer satisfaction, and training effectiveness. It will also enable ACCENT's contact center supervisors to proactively evaluate and improve the quality of service provided to its clients' customers. By targeting key calls as well as correlating them with agent screen activity supervisors will be able to more accurately identify what agents can and should do to deliver world-class customer service, as well as to develop programs for performance improvement.

ACCENT will also use the NICE solution with its advanced media protection capabilities, including end-to-end media (voice and screen) encryption, to ensure compliance with the Payment Card Industry Data Security Standard (PCI DSS), providing assurance to their clients that their customers' account information is safe. Using the NICE solution will help ACCENT decrease the risk associated with non-compliance and avoid punitive measures.

Kevin Foley, President and CEO, ACCENT, commented, "Following the great success we've experienced with NICE's workforce management solution, we selected NICE once again to help us deliver a quality platform across our contact centers. Our clients rely on us to help them acquire, support, retain and grow their customers. With NICE we will be able to provide industry-leading quality, insight and analysis while also meeting our PCI compliance goals."

"We are very happy that ACCENT will be expanding its NICE SmartCenter environment," said Eran Gorev, President and CEO, NICE Americas. "ACCENT is a world-class leader in customer lifecycle management, delivering the right strategies, resources, and tools to help companies build meaningful and profitable customer relationships. This decision reflects the unique benefits NICE offers in driving strategic enterprise initiatives such as improving customer loyalty and increasing customer retention."

About ACCENT Marketing Services, LLC

ACCENT is an international provider of customer lifecycle management solutions. It partners with world-class companies to help them acquire, support, retain, and grow their customers at every stage in the customer lifecycle. Through ACCENT's suite of data analytics, direct marketing, contact management, and fulfillment services the company delivers high quality, integrated marketing solutions that grow valuable client and customer relationships. Founded in 1993 and majority owned by MDC Partners, Inc., ACCENT employs approximately 4,000 people in 10 U.S. cities, Jamaica, and the Philippines. For more information, visit www.accentonline.com.

About MDC Partners, Inc.

MDC Partners is a leading provider of marketing communications services to clients in North America, Europe and Latin America. Through its partnership of entrepreneurial firms it provides advertising, specialized communications and consulting services to leading brands. MDC Partners' philosophy emphasizes the utilization of strategy and creativity to drive growth for its clients. MDC Partners is The Place Where Great Talent Lives. MDC Partners Class A shares are publicly traded on the NASDAQ under the symbol "MDCA" and on the Toronto Stock Exchange under the symbol "MDZ.A".

About NICE Systems

NICE Systems (NASDAQ: NICE) is the leading provider of Insight from Interactions solutions and value-added services, powered by the convergence of advanced analytics of unstructured multimedia content and transactional data - from telephony, web, email, radio, video, and other data sources. NICE's solutions address the needs of the enterprise and security markets, enabling organizations to operate in an insightful and proactive manner, and take immediate action to improve business and operational performance and ensure safety and security. NICE has over 24,000 customers in more than 135 countries, including over 85 of the Fortune 100 companies. More information is available at http://www.nice.com.

Trademark Note: 360degrees View, Alpha, ACTIMIZE, Actimize logo, Customer Feedback, Dispatcher Assessment, Encorder, eNiceLink, Executive Connect, Executive Insight, FAST, FAST alpha Blue, FAST alpha Silver, FAST Video Security, Freedom, Freedom Connect, IEX, Interaction Capture Unit, Insight from Interactions, Investigator, Last Message Replay, Mirra, My Universe, NICE, NICE logo, NICE Analyzer, NiceCall, NiceCall Focus, NiceCLS, NICE Inform, NICE Learning, NiceLog, NICE Perform, NiceScreen, NICE SmartCenter, NICE Storage Center, NiceTrack, NiceUniverse, NiceUniverse Compact, NiceVision, NiceVision Alto, NiceVision Analytics, NiceVision ControlCenter, NiceVision Digital, NiceVision Harmony, NiceVision Mobile, NiceVision Net, NiceVision NVSAT, NiceVision Pro, Performix, Playback Organizer, Renaissance, Scenario Replay, ScreenSense, Tienna, TotalNet, TotalView, Universe, Wordnet are trademarks and/or registered trademarks of NICE Systems Ltd. All other trademarks are the property of their respective owners.

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such statements are based on the current expectations of the management of NICE Systems Ltd. (the Company) only, and are subject to a number of risk factors and uncertainties, including but not limited to changes in technology and market requirements, decline in demand for the Company's products, inability to timely develop and introduce new technologies, products and applications, difficulties or delays in absorbing and integrating acquired operations, products, technologies and personnel, loss of market share, pressure on pricing resulting from competition, and inability to maintain certain marketing and distribution arrangements, which could cause the actual results or performance of the Company to differ materially from those described therein. We undertake no obligation to update these forward-looking statements. For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company's reports filed from time to time with the Securities and Exchange Commission.

    Contacts:
    Galit Belkind
    NICE Systems
    galit.belkind@nice.com
    +1-877-245-7448

    Investors
    NICE Systems
    ir@nice.com
    +1-877-245-7449

SOURCE Nice Systems Ltd.