Sundia Chooses High Energy, Catchy Rap Watermelon Video to Win $5000

OAKLAND, Calif.--(BUSINESS WIRE)--The high energy, catchy tune sealed the win for Joel Levinson in Sundia’s search for the best watermelon video. The 27-year old who enters online contests for a living wins $5,000 from Sundia, America’s leading watermelon brand and maker of True Fruit™, a line of ready-to-eat fruit in Grab ‘n Go cups.

The contest period spanned the summer months when watermelon takes center stage in backyard barbecues, pool parties, and picnics. Sundia asked participants to come up with the best watermelon video using only original material. Levinson’s video, featuring his original song and script, was selected the grand prize winner for its creativity and originality.

It’s the 10^th online contest that Levinson has won during the past 12 months. “The $5,000 will go a long way towards enabling me to continue making my living by winning contests,” said Levinson. “Entering contests gives me a chance to be creative and have fun.”

Six other videos were selected as finalists, and their creators will receive $100 from Sundia. The videos were judged primarily on creativity and originality. They can be viewed at http://sundiafruit.com/VideoAward/video.php.

“This contest was a fun way for us to highlight watermelon, possibly the world’s most popular fruit,” said Dan Hoskins, chief operating officer for Sundia Corporation. With watermelon’s year-round availability, annual per capita consumption of watermelon in the United States is approximately 16 pounds per person.

“Watermelon is no longer just a summer fruit, which is a good thing given its incredible health benefits,” said Hoskins. Watermelon is loaded with many of nature’s most important antioxidants. It is also the best source of lycopene, which studies suggest reduces the risks for certain cancers. According to the U.S. Department of Agriculture, watermelon can contain up to 40% more lycopene than an equal amount of raw tomatoes.

Sundia Corporation (www.sundiafruit.com) is the fastest growing produce brand in North America. With a goal to promote increased consumption of fruit and vegetables, the company’s products include fresh watermelon, ready-to-eat True Fruit™, honeydew, and other fruits – all of which are sold in produce sections of grocery stores. The company also markets its patented watermelon concentrate.

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Gear Seven Communications
Myrna Nickelsen, 510-236-8505