Brick Brewing announces performance improvements in distribution and logistics

    
    New distribution deal to outsource TBS deliveries and contribute to the
    $2 million cost savings commitment for fiscal 2010
    

WATERLOO, ON, Sept. 11 /CNW/ - Brick Brewing Company (TSX: BRB.TO) announced today that it is expanding its current partnership with Ryder and outsourcing its distribution to The Beer Store. The company has also changed its Direct Delivery service to Licensee and the LCBO which is now be managed directly through The Beer Store. The new distribution and logistics measures are part of Brick Brewing Company's plan to deliver $2-million in cost savings for fiscal 2010.

"By enhancing our distribution and streamlining our operating model, Brick Brewing is well-positioned to grow in an increasingly competitive Canadian beer industry," said George Croft President and CEO of Brick Brewing Co Limited. "These cost cutting measures are part of our larger profitability strategy, which optimizes Brick Brewing's product mix and partners our company with major retailers to become the preferred supplier wherever possible."

"Re-structuring our logistics and distribution model has improved our route to market and allows the right Brick Brewing products to reach the right outlets more efficiently" said Russell Tabata Chief Technical Officer Brick Brewing Co Limited. "In addition to these improvements, Brick has moved from manual ordering to electronic ordering with our retail partners, making the whole business system even more effective," added Tabata.

About Brick Brewing

Brick Brewing Co. Limited is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award winning premium quality and value beers. The Company, founded in 1984, was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo Dark premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Company believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

Contacts

Russell Tabata
Chief Technical Officer
Tel: (519) 742-2732
info@brickbeer.com