Kodak's All-in-One Printers Win PC Magazine's 2008 Readers' Choice Award

ROCHESTER, N.Y., Aug. 12 /PRNewswire-FirstCall/ -- Eastman Kodak Company (NYSE: EK) announced today that the company's consumer all-in-one (AiO) inkjet printers have received PC Magazine's 2008 Readers' Choice Award in the Printer Category. The results from the 21st Annual PC Magazine Service and Reliability Survey reveal that PC Magazine readers rate Kodak's AiO printer ink the highest for photo quality and for its low cost of ink compared to other market competitors.

The KODAK All-in-One Printer portfolio allows consumers to print up to twice as many photos and documents for their money*, while saving consumers hundreds of dollars on printing at home.

"We're thrilled to learn that consumers have embraced our family of all-in-one inkjet printers and have truly benefited from the quality of our premium inks and revolutionary value proposition," said Susan Tousi, general manager of Kodak's Inkjet Systems Division. "We bring consumers intuitive products that provide superb-quality and allow them to save up to 50 percent on everything they print*."

The KODAK AiO Printers offer the latest in design and performance, providing a high-quality, easy-to-use printing system at a significant value. The AiO printers use Kodak's premium pigmented inks that come in a simple two-cartridge setup -- a full black cartridge ($9.99 U.S. MSRP) and a five-ink color cartridge ($14.99 U.S. MSRP). The exclusive KODACOLOR Technology embedded in each printer enables consumers to cost-effectively print crisp documents and KODAK lab-quality photos**. This technology is a combination of four key elements -- pigment-based inks, micro-porous photo papers, color and image science, and the Micro-Electro-Mechanical-Systems (MEMS) print head.

PC Magazine collected almost 20,000 responses from readers who rated products from desktops to media players. The full results can be found now at go.pcmag.com/sr and in the September issue of PC Magazine (on newsstands August 19).

*Savings based on ink costs only for home printing of documents and photos, compared to the average ink costs of comparable consumer inkjet printers. Actual results may vary. For more information visit www.kodak.com/go/inkdata for details.

**Using KODAK ULTRA Premium and KODAK Premium Photo Papers.

About the KODAK EASYSHARE System

Kodak continues to bring groundbreaking features to its award-winning KODAK EASYSHARE Digital Photography System, enhancing the digital photography experience for consumers worldwide. The EASYSHARE System consists of digital cameras, picture frames, snapshot printers, online services, software, inkjet printers, and accessories -- making picture-taking, sharing and archiving effortless. All KODAK EASYSHARE Products being introduced today include the latest Version 7 of KODAK EASYSHARE Software featuring an array of enhancements to help consumers find, create and share pictures like never before. Version 7 Software now includes direct access to KODAK Gallery making it simple to find albums stored online. The new KODAK EASYSHARE Software Version 7 can be downloaded for free. Further information on all KODAK EASYSHARE Products can be found at www.kodak.com.

About Eastman Kodak Company

As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit http://www.kodak.com/, and our blogs: 1000words.kodak.com, PluggedIn.kodak.com, and GrowYourBiz.kodak.com.

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Kodak, EasyShare and Kodacolor are trademarks of Eastman Kodak Company.

SOURCE Eastman Kodak Company