Concept Consulting Chairman to Lead Real Estate Planning and Management for U-Swirl(R) Frozen Yogurt Stores

SARASOTA, Fla., Nov. 12 /PRNewswire/ -- Concept Consulting, Inc. (CCI), a specialized consulting firm providing expert real estate outsourcing services to restaurateurs, national retailers, developers and landlords, today announced that CCI's co-founder and Chairman, Philip deMena, has recently been appointed as outsourced Vice President of Real Estate for Healthy Fast Food, Inc. (OTC Bulletin Board: HFFI.OB), the owner and franchisor of U-SWIRL® Frozen Yogurt stores. In this role, deMena will be responsible for leading real estate planning and management, market research and development and retail space acquisitions for both company-owned and franchise U-SWIRL store locations.

"We are very pleased to add U-SWIRL to the elite list of foodservice concepts that have turned to CCI's team of professionals for commercial real estate expertise, direction and efficient implementation of their respective national expansion initiatives," stated Michael Pacini, CCI's President.

Richard Ungaro, Chief Operating Officer of Healthy Fast Food, added, "Having had the pleasure of working closely with Phil at Blockbuster, I can attest to the fact that he is the consummate real estate professional who wrote the book on blending the art and science of market intelligence, site selection and real estate negotiations. His knowledge of regional and national markets and the foodservice business, coupled with CCI's extensive network of real estate brokers and experts, makes him a powerful addition to Healthy Fast Food's team."

ABOUT HEALTHY FAST FOOD, INC.

Headquartered in Henderson, Nevada, Healthy Fast Food, Inc. is on a mission to deliver consumers a smarter alternative to America's favorite meals and snacks. In October 2008, the Company acquired the worldwide rights to U-SWIRL® Frozen Yogurt and has commenced executing an aggressive strategy to build the brand into a globally recognized chain of highly experiential frozen yogurt stores, led by its wholly-owned subsidiary, U-SWIRL International, Inc. For more information, please visit www.U-SWIRL.com.

ABOUT CONCEPT CONSULTING, INC.

Based in Sarasota, Florida, CCI is engaged in providing highly specialized real estate outsourcing services to restaurateurs, national retailers, land developers and commercial landlords. The firm's leadership has played major roles in several of the nation's most notable restaurant and retail expansion programs, including KFC, Ruth's Chris, Papa John's, First Watch, Baja Fresh and Blockbuster Entertainment. Moreover, CCI's team has provided real estate strategy and leasing services for high profile dining, retail, entertainment and hospitality projects with Simon Property Group, General Growth, Rouse Company, Trizec-Hahn and Westfield Corporation, among many others. CCI executives are active in the International Council of Shopping Centers. To learn more, please visit www.ccigrp.com.

SOURCE Concept Consulting, Inc.