Sierra Sound Secures New Funding Round

Tue Jul 15, 11:04 AM

EL DORADO HILLS, Calif.--(BUSINESS WIRE)--Sierra Sound, a leader in Smart consumer electronics audio solutions that bridge existing high-end sound designs with todays cutting edge technology, today announced that the company will receive its second round of funding from investors located in the Greater Bay and Sacramento Valley area.

Our iN Studio 5.0 speakers have been recognized as a leading-edge product for todays electronics consumers, said Lamar Green, President of Sierra Sound, LLC. With this new round of funding, Sierra Sound will expand on the family of smart speakers that started with the iNStudio 5.0.

Sierra Sound represents an impressive local company with great potential, said Pete Bernadoni, Partner of Technology Funding, a principle investor. Their innovative product ideas are truly indicative of what the current consumer market is looking for.

Sierra Sound has built a profitable business with a unique multinational company infrastructure, said Michael Foos, Partner at B2B CFO, also a Sierra Sound investor. They have focused their efforts on the development and marketing of their acclaimed Smart sound systems while outsourcing all of the other company functions.

Sierra Sound announced that the company intends to use the capital raised to support marketing and sales efforts aimed at launching new additions to the Smart Speaker family. The companys iNStudio 5.0 is the flagship of that product line, which is unique in its ability to bridge the gap between traditional audiophile speakers and new portable speakers for digital music players by integrating a large amount of functionality into a product that also produces a surprisingly beautiful sound.

iNStudio 5.0 smart speakers are currently available from www.sierrasound.com, www.amazon.com, www.pcmall.com, www.macmall.com, www.jr.com (J&R Electronics), as well as a number of other audio retailers. MSRP for a set of iNStudio 5.0 smart speakers is $299.

About Sierra Sound

Sierra Sound was founded in 2007 and is headquartered in El Dorado Hills, California. The companys mission is to bring to market Smart Speaker Systems that fully leverage the capabilities of digital music systems. All Sierra Sound systems include built-in amplifiers and integrated iPod docks.

Sierra Sound
Mark Bosse
916-320-6114
mcbosse@comcast.net
or
SSPR
Jo Moore
719-578-9044
jmoore@sspr.com