Vcommerce Corporation Announces Launch of Hancock Fabrics New End-to-End eCommerce Web Site

SCOTTSDALE, Ariz., Sept. 15 /PRNewswire/ -- Vcommerce Corporation (http://www.vcommerce.com ), the leader in SaaS end-to-end eCommerce services announced today that www.hancockfabrics.com, the new eCommerce site of Hancock Fabrics, Inc (OTC symbol: HKFI), has gone live. In response to increasing need to find a broad and deep enterprise class eCommerce platform that would improve their order capture, order management and order fulfillment solutions, Hancock Fabrics conducted an extensive search for a partner with true end-to- end platform capabilities able to support Hancock Fabric's ongoing innovation and drive for competitive advantage. Hancock Fabrics selected Vcommerce based on their proven ability to execute, the completeness of the eCommerce solution, their robust, scalable platform, and their team's knowledge, expertise, and willingness to understand and execute on Hancock Fabrics eCommerce strategy. "When we were starting our search for an eCommerce platform, we knew we needed someone with robust end-to-end capabilities to help us reach our long term revenue goals," said Chris Elledge, Chief Technology Officer of Hancock Fabrics, Inc. "We needed a partner to dive in and understand our business. That required more than technology. Vcommerce not only had the platform and client base to prove to us that they could execute, they also have the team in place, constantly providing us with feedback and assistance to make our eCommerce plans come to fruition."

With the goal of world class execution in mind, Vcommerce reached out to Prithvi Information Solutions (http://www.prithvisolutions.com ), the global leader in application integration services, to assist in the implementation of the Hancock Fabrics eCommerce solution. Vcommerce chose Prithvi as a partner because of the breadth of their Retail Technology Services and their understanding of the Retail Industry as well as their proven ability to provide solutions that combine the rigor of corporate and project quality requirements with the real-world needs to reduce total cost of ownership and time-to-market.

Hancock Fabrics, Inc. is a specialty retailer of fabric and related home sewing and decorating accessories with over 250 million dollars in annual revenue. The company operates retail fabric stores in 37 states. Vcommerce and Prithvi Solutions worked together closely during the implementation to create a site with complete end-to-end eCommerce experience for Hancock Fabrics. Vcommerce Enterprise(TM) seamlessly integrates with Hancock Fabrics business systems for order capture, order management, order fulfillment and online marketing. The site is also seamlessly integrated with best of class third-party components from FAST, Omniture and RichFX.

"We are excited to have successfully launched the new Hancock Fabrics eCommerce site, and are grateful to Prithvi for the huge part they played in that success," said Bob Tuttle, President and CEO. "Hancock came to us with complex requirements that needed a true end-to-end platform - one with order capture, order management and order fulfillment capabilities that were flexible enough to meet the demands of their specific business model. We had the platform and team to answer the challenge and together we have launched a fantastic end-to-end eCommerce solution."

Vcommerce Enterprise is delivered as Software as a Service (SaaS) which enables Hancock Fabrics to leverage the configurability and security of a "behind the firewall" software implementation while enjoying ease of deployment, continuously updated feature sets, and availability of best-in- class partner components to provide for a truly "future-proof" solution.

ABOUT HANCOCK FABRICS

Hancock Fabrics, Inc. (OTC symbol: HKFI) -- America's Fabric Store -- is committed to serving creative enthusiasts with a complete selection of fashion and home decorating textiles, sewing accessories, needlecraft supplies and sewing machines, through retail stores and an Internet store at http://www.hancockfabrics.com. Founded in 1957, Hancock remains committed to serving the nation's home sewing and home decorating market. Hancock carries a complete selection of fabrics and accessories for the individual and the home and sells its merchandise at guaranteed low prices.

ABOUT VCOMMERCE CORPORATION

Vcommerce is the market leader in end-to-end eCommerce on-demand platform solutions. The company provides the most comprehensive suite of best-in-class capabilities, which include order capture ("Storefront"), order management, order fulfillment, supplier integration, and customer service. This is all delivered using a high performance SaaS (Software as a Service) platform that processes billions of dollars of revenue for its clients annually. Vcommerce customers span across all retail industry segments and include major brands such as Target, Overstock, Callaway, BJ's Wholesale Club, and eToys. Located in Scottsdale, Arizona, the company is privately held. For more information, please visit www.vcommerce.com or call 480.922.9922.

ABOUT PRITHVI SOLUTIONS

Prithvi has been a citadel of Information Technology industry, growing considerably and consistently and has garnered a reputation for itself. Prithvi Information Solutions Limited has been growing 50% year over year since 2004 in IT solutions, Network engineering, software consulting, outsourcing and business solutions. Having strong technological finesse that is articulated by its enterprising solutions, Prithvi empowers its customers by giving them custom made IT solutions that sharpen their business prowess. With state -of- the- art- technology at their behest, depth of understanding of business, our accomplished team comprising more than 3000 IT professionals provide solutions that combine the rigor of corporate and project quality requirements with the real-world needs to minimize development costs and time- to-market. Operating from state-of-the-art research and development centers, Prithvi global reach spans USA, Europe, Middle East, Netherlands, Singapore and India.

Please visit http://www.prithvisolutions.com

(C) 2007 Vcommerce Corporation. All rights reserved. Vcommerce is a registered trademark of Vcommerce Corporation. Any other company or product names mentioned herein are the trademarks of their respective owners.

SOURCE Vcommerce Corporation