ScanScout Partners with Akamai to Provide In-Stream Ad Solutions for Publishers

NEW YORK--(BUSINESS WIRE)--ScanScout, the leading network for in-stream video advertising, and Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, today announced a partnership that enables online publishers to seamlessly monetize their video content.

By combining the ScanScout Network with Akamai's enterprise class rich media management platform, Stream OS® and Media Framework for simplified player development, web publishers now have access to powerful tools for turnkey video content management and monetization. This partnership brings together two leading companies to provide full end-to-end video serving and monetization solutions to publishers.

"The demand within the publishing industry to monetize video content is increasing daily and we’re pleased to work in conjunction with ScanScout to address a major industry pain and provide them with an in-stream ad solution,” said Tim Napoleon, Chief Strategist for Digital Media, at Akamai. “Together, we offer the tools needed to quickly and easily manage digital content, develop open branded video players and monetize content across multiple partner sites.”

Akamai delivers between 10 percent and 20 percent of all internet traffic every day, powering thousands of sites and transactions while enabling streaming for a major portion of all web video. Akamai’s Media Framework, a valuable resource for the rapid development of video player applications leverages best practices and open technologies to enable the creation of video player applications. The Akamai Media Framework is already integrated with ScanScout, providing web publishers a more efficient way to quickly and easily monetize video. The partnership enables any company to work directly with Akamai and ScanScout without the publisher needing to do any work on their part to start monetizing their online content.

“Our focus on creative innovation and the complementary benefits of our partnerships have enabled us to create the simplest yet most powerful monetization network for web video,” said Waikit Lau, ScanScout’s Co-Founder and President. “At the same time, our user-initiated model continues to provide marketers with more and better solutions to bring their brands online for more compelling user engagement. We’re thrilled to work with Akamai as this partnership brings immediate value to their clients and allows our brand advertisers to access Akamai publisher clients.”

The Akamai Difference

Akamai^® provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai's global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. Akamai has transformed the Internet into a more viable place to inform, entertain, interact, and collaborate. To experience The Akamai Difference, visit www.akamai.com.

About ScanScout

ScanScout is the market-leading online video advertising network. The company partners with major advertisers and publishers to maximize video advertising opportunities. ScanScout creates a new significant revenue stream for publishers, helping them to extract the most value out of their video content and monetize it in a user-friendly manner. For advertisers, ScanScout provides the ability to target, optimize and deliver ad messages to the right content and audience, maximizing user engagement. ScanScout is one of the largest online video networks on the web, serving hundreds of millions of ad impressions every month. The company is headquartered in Boston with offices in New York and Los Angeles. For more information, please visit: www.scanscout.com.

For ScanScout:
WIT Strategy
Elizabeth Catterall, 206-214-8036
ecatterall@witstrategy.com