IXI Offers Latest Ogo Multimedia to Swisscom Mobile

RA'ANANA, Israel, October 15 /PRNewswire-FirstCall/ -- IXI Mobile, Inc. (OTCBB: IXMO.OB, IXMOW.OB, IXMOU.OB), the maker of the Ogo(TM) family of devices and services, today announced the availability of new multimedia functionality for its Ogo CT-25 device, which is being provided by Swisscom Mobile, Switzerland's leading telecom provider, at all Swisscom shops.

The Ogo CT-25 Multimedia now offers access to music, videos, and photo usage. The new Multimedia can download songs directly from the Napster Mobile music catalogue through the latest supported memory card, and offers Ogo personalization through ringtone downloads and contact photo usage.

Swisscom has announced that the new Ogo CT-25 will be available with a 24-month subscription. Swisscom also stated that all subscriptions to the new multimedia will include unlimited MSN chatting, sending and receiving e-mails, excluding attachments, and internet browsing of up to 10 MB.

Israel Frieder, Chairman & CEO of IXI said, "The Offering of IXI's latest Ogo Multimedia by Swisscom, our largest partner, is yet another vote of confidence in IXI's leading edge technology, which provides top-of-the-line functionalities, and in the Ogo device's usability by the masses. Our goal is to continually provide Swisscom and other customers with the most innovative technology and share their success."

About IXI Mobile

IXI Mobile, Inc. offers end to end solutions that bring innovative, data-centric mobile devices and services to the mass market. IXI's solutions are designed to improve the mobile user experience and increase mobile data usage. The company provides a turn-key solution to mobile operators and service providers worldwide to launch and support Mobile IM and email services.

IXI's solutions are available on the Ogo family of devices as well as on standard mobile platforms, delivering popular mobile applications, including instant messaging, push email, web browser, multimedia, news and more. IXI's solutions are available from a variety of mobile operators and service providers worldwide.

Forward Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act, with respect to IXI's future financial or business performance, strategies and expectations. Forward-looking statements are typically identified by words or phrases such as "trend," "potential," "opportunity," "pipeline," "believe," "comfortable," "expect," "anticipate," "current," "intention," "estimate," "position," "assume," "outlook," "continue," "remain," "maintain," "sustain," " seek, " "achieve," and similar expressions, or future or conditional verbs such as "will," " would," "should," "could," "may" and similar expressions. Any statements that refer to expectations, projections or other characterizations of future events or circumstances are forward-looking statements. We have based these forward-looking statements on current expectations and beliefs about future events. Actual results could differ materially from those discussed or projected in, or implied by, the forward-looking statements as a result of various risks and uncertainties, including without limitation: whether the new Ogo CT-25 will gain acceptance in the market, whether Swisscom will be successful in selling our products, as well as whether the Company will be able to sufficiently reduce its operating costs and increase revenues to enable the Company to continue as a going concern, and whether the Company will be able to raise additional capital or financing in the near term. This press release should be read in conjunction with the Company's Annual Report on form 10-K for the year ended December 31, 2007, and its other reports on file with the U.S. Securities and Exchange Commission, which contain more detailed discussion of risks and uncertainties that may affect future results. Except as required by law, the Company does not undertake to update any forward-looking statements.

    Please direct enquiries to:

    In US:
    KCSA Strategic Communications
    Marybeth Csaby/ Meghan Garrity
    +1-212-896-1236/ +1-212-896-1224
    mcsaby@kcsa.com/ mgarrity@kcsa.com

    In Israel:
    Kwan Communications
    Zvi Rabin
    zvi@kwan.co.il

SOURCE IXI Mobile, Inc.