Bluepulse Unveils Apple iPhone Application

Wed Jul 16, 4:18 PM

SAN MATEO, Calif.--(BUSINESS WIRE)--Bluepulse, the award-winning free mobile social messenger, today unveiled an iPhone application available now through Apples iTunes App Store. The application provides the iPhones estimated 5.4 million users with an enhanced Bluepulse experience that takes full advantage of the iPhone operating system. This first release of the Bluepulse iPhone App features seamless integration of the Bluepulse friends list with the iPhone address book and easy photo uploading. The company plans to roll out more features, including location awareness, in the upcoming weeks.

With the goal of providing the best messaging experience for its global user base, Bluepulse is also announcing a new feature which enables its users to have their Bluepulse status updates automatically appear in real time on Twitter, the popular micro-blogging service. These innovations build upon Bluepulses current offering, which allows users to send peer-to-peer and group messages, update their status and capture what theyre doing with photos and videos they can share with their friends immediately wherever they are and whenever they want.

"We are excited about providing a Bluepulse application for the iPhone and giving iPhone users the experience they have come to expect. This application allows us to integrate iPhone-specific features into our mobile Web site, without compromising our current mobile browser-based application that works on any Internet-enabled handset," said Ben Keighran, founder and CEO of Bluepulse. "Apple changed the game by making the Internet core mobile phone functionality and now 85 percent of its users access the Mobile Web. Given that Bluepulse is a browser-based app, we are incredibly excited to see iPhone users accessing the Mobile Web in such numbers and want to make sure iPhone users have the best Bluepulse experience possible."

Bluepulse has reinvented mobile messaging by giving mobile users a way to broadcast their lives to friends with text, photos and videos. Bluepulse enables users to keep in touch with and build out their trusted network of friends from the one device they always have with them. With its new iPhone App, Bluepulse is introducing two new features, contacts integration and media upload. The contacts integration feature automatically syncs users' iPhone address book contacts into Bluepulse and vice versa, providing a simple way to access all contacts and send a message through both the iPhone and Bluepulse. With the media upload feature, it now takes just a couple of thumb strokes for iPhone users to take a photo and upload to Bluepulse immediately or simply choose a photo from their iPhone image gallery and upload. Bluepulse is available for free in the Social Networking category of Apples iTunes store.

Bluepulse is now connecting its users to Twitter, allowing users to have their Bluepulse status updates automatically appear on both Twitter and Bluepulse in real time. This is a big time saver for users who maintain both Twitter and Bluepulse accounts. Users simply enter their Twitter login and password in their Bluepulse settings and then every one of their Bluepulse status updates will immediately write to their Twitter account.

Bluepulse continues to grow very quickly, with users in more than 190 countries. Bluepulse is continuing to invest in its business and enhance its technology, and remains the worlds fastest growing mobile social messenger. To get Bluepulse, type bluepulse.com into the mobile browser on your iPhone or any Internet-enabled phone. New users can immediately message or invite friends to join by entering in their email addresses, phone numbers or by accessing their address books from other webmail applications, and share media with other Bluepulse users.

About Bluepulse

Bluepulse is a privately-held mobile social media company based in San Mateo, California that is busy building one of the worlds largest communities on the Mobile Web. The company is the fastest growing mobile social community in the world, and currently delivers more than 150 million messages per month to users in more than 190 countries. Bluepulse enables and encourages users to broadcast their lives to their friends from their mobile phone with quick text, picture and video updates. In December 2006, Bluepulse launched its game-changing social messaging application that works on most Internet-enabled phones around the world approximately one billion handsets. In October 2007, Bluepulse made the platform Mobile-Web based. What started out as founder Ben Keighrans hobby has evolved into a global social messenger for mobile users. Bluepulse was named to the FierceWireless 15 list, is an AlwaysOn OnMedia 100 Winner, a finalist for the Software & Information Industry Associations (SIIA) 23rd Annual CODiE Awards and a Red Herring North America 100 finalist. Ben Keighran has been named one of Silicon Valley/San Jose Business Journals Top 40 Under 40, one of BusinessWeeks best young entrepreneurs 25 and under and a SmartCompany Idol.

Racepoint Group for Bluepulse
Meagan McCrystle, 415-694-6704
mmccrystle@racepointgroup.com