DIRECTV Mas Honors Oscar de la Hoya With Its First Annual Community Service Award
Wed Jul 16, 2:55 PMEL SEGUNDO, Calif.--(BUSINESS WIRE)--With the East Los Angeles Community Center as the backdrop, DIRECTV Más honored legendary boxing hero, Oscar de la Hoya, today with its first annual DIRECTV Más Community Service Award and a $250,000 contribution to the Oscar de la Hoya Foundation. DIRECTV Más, DIRECTV’s Spanish- and English-language programming service, gave the award to De La Hoya in recognition of his philanthropic work and commitment to education in his hometown of East Los Angeles.
In addition to the monetary contribution, DIRECTV Más will feature De La Hoya in a television campaign giving people around the country an opportunity to sign up for DIRECTV Más and support the Oscar de la Hoya Foundation.
“Recognizing and supporting Oscar and his foundation represents for us one of those special moments in life where you do something because you want to do it, not because you have to do it,” said John Armas, vice president, WorldDirect, DIRECTV, Inc. (NASDAQ: DTV) “We at DIRECTV Más have seen first-hand the powerful and positive impact the De La Hoya Foundation is having on the young people of East Los Angeles and it is appropriate that Oscar is the first recipient of this award.”
The DIRECTV Más Community Service Award was created in 2008 to distinguish outstanding Latino leaders who consistently provide opportunities in the community. DIRECTV Más is dedicated to making this award an annual tradition.
“My long-standing relationship with the DIRECTV family has always been very special, both professionally and personally,” said De La Hoya. “La Familia takes care of each other, and today DIRECTV Más has not only honored me and supported my foundation, but they are giving everyone around the country, the opportunity to help me, help the young people of East L.A.”
The Oscar de la Hoya Foundation is a nonprofit organization committed to the development of children, families and communities in Los Angeles. For more information about the Foundation, please visit www.goldenboypromotions.com.
For more information about Corporate Citizenship at DIRECTV, please visit www.directv.com/community.
ABOUT DIRECTV MÁS
DIRECTV Más™ offers the widest array of Spanish and English-language programming available and the latest satellite technology, all combined to provide viewers with digital-quality picture and sound at competitive prices. The service provides access to more than 49(a) Spanish-language channels including top programming from Mexico, Central and South America, Puerto Rico, the Dominican Republic and Spain. DIRECTV Más™ programming offers sports, movies, music, news and educational networks, and access to more than 250 English-language channels of DIRECTV® programming, featuring the largest selection of pay per view choices and sports programming available. For pricing please visit www.DIRECTVMás.com or call 1-866-501-1Más (627).
(a) Includes English-Language broadcast channels with alternate Spanish audio.
ABOUT OSCAR DE LA HOYA FOUNDATION
In 1995 the Oscar de la Hoya Foundation was created to bring a better quality of life to the people of East Los Angeles. Today, with the help of so many, the foundation serves thousands of people annually. The Foundation offers the Oscar de la Hoya High School, the Cecilia Gonzales de la Hoya Cancer Center and the Oscar de la Hoya Children’s Medical Center, both located at the White Memorial Hospital and numerous after school programs to help guide young people toward leading positive lives and away from circumstances of gang violence, juvenile delinquency and substance abuse. Visit www.goldenboypromotions.com.
DIRECTV, Inc.
Naomi Rodriguez, 310-964-4821
nkrodriguez@directv.com
or
Lucila
Garcia
323-646-2150
ploneil1@aol.com
or
Oscar
de la Hoya Foundation
Ramiro Gonzalez / Monica Sears, 213-489-5631
ramiro@goldenboypromotions.com
monica@goldenboypromotions.com
