NexCen Brands Announces Expansion of Marble Slab Creamery and MaggieMoos into Singapore

NEW YORK--(BUSINESS WIRE)--NexCen Brands, Inc. (PINK SHEETS: NEXC.PK) today announced that it has signed a master franchise agreement with Thirtythree Private Limited of Singapore for the expansion of its Marble Slab Creamery and MaggieMoo’s Ice Cream & Treatery franchised stores into the Republic of Singapore.

The master franchise agreement calls for the development of at least eight ice cream concept franchised stores over a 10-year term. These stores will be the first Marble Slab Creamery and MaggieMoo’s Ice Cream & Treatery franchised stores in Asia, which is in line with the Company’s strategic plan for franchise growth throughout Asia and in other international markets.

Kenneth J. Hall, Chief Executive Officer of NexCen Brands, Inc. stated, “We continue to capitalize on growth opportunities for each of our franchised brands in a variety of attractive markets. We believe our expansion into Asia reflects the increased demand and transportability for our Marble Slab and MaggieMoo’s products on an international scale. As we broaden our reach, we remain committed to becoming the world leader in the global management of franchise brands as we seek to create long-term value for our stakeholders.”

Chris Dull, President of NexCen Franchise Management Inc., the franchising subsidiary of NexCen Brands, Inc. stated, “We are very pleased to expand our global presence by entering the Republic of Singapore with such a capable and visionary partner. With the developer’s knowledge of this growing market and enthusiasm for bringing both Marble Slab Creamery and MaggieMoo’s popular premium ice cream products to consumers, we anticipate an exciting new experience in Singapore.”

“We are delighted to bring Marble Slab Creamery to the Singapore market,” stated Ms. Li, signatory to the master franchise agreement. “The introduction of this American franchise concept, which offers fresh, fun and delicious products, supports our desire to help boost the Singapore economy. At the same time, we are able to provide treats that make people smile and feel good. We look forward to our new relationship with the Marble Slab Creamery team.”

Marble Slab Creamery

Marble Slab Creamery®, a leading purveyor of super-premium hand-mixed ice cream and the innovator of the frozen slab technique, was founded in 1983. Every batch of Marble Slab Creamery ice cream is made on location using ingredients from around the world and fresh dairy from local farms. Marble Slab Creamery's famous mix-ins include fresh fruits, fine nuts, candies and cookies that can be blended into all ice cream flavors. Today, Marble Slab Creamery has an international presence with locations in the United States, Canada, Lebanon, Bahrain, Kuwait, and the United Arab Emirates.

About MaggieMoo's Ice Cream & Treatery

MaggieMoo's Ice Cream & Treatery is a chain of independently owned and operated franchised stores that specialize in serving super-premium ice cream and desserts. In 1989, MaggieMoo's opened its first store in Kansas City, Kansas. The brand is known as the innovator of the world's first ice cream cupcake, and has consistently been awarded blue ribbons by the National Ice Cream Retailers Association. In addition to providing customers with premium ice cream, MaggieMoo's plays a larger role in the community by involving Miss Maggie Moo, ice cream celebutante for the Treatery, with charitable organizations and community groups. Miss Maggie Moo works with celebrities to raise money and awareness for local and national causes.

About NexCen Brands

NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchises: The Athlete's Foot® and Shoebox New York®, as well as five quick service restaurant (QSR) franchises: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.

Forward-Looking Statement Disclosure

This press release contains “forward−looking statements,” as such term is used in the Securities Exchange Act of 1934, as amended. Such forward−looking statements include those regarding expected cost savings, expectations for the future performance of our brands or expectations regarding the impact of recent developments on our business. When used herein, the words “anticipate,” “believe,” “estimate,” “intend,” “may,” “will,” “expect” and similar expressions as they relate to the Company or its management are intended to identify such forward−looking statements. Forward−looking statements are based on current expectations and assumptions, which are subject to risks and uncertainties. They are not guarantees of future performance or results. The Company's actual results, performance or achievements could differ materially from the results expressed in, or implied by, these forward−looking statements. Factors that could cause or contribute to such differences include: (1) international development agreements may not result in the actual opening of the stores provided for under those agreements, which could negatively impact anticipated franchise fees, store opening fees and monthly royalty payments over the life of the agreements; (2) economic conditions may deteriorate in international and domestic markets, which could negatively impact the sale or operations of new and existing franchise stores; (3) we depend on the success of our franchisees to develop and grow our franchise systems both domestically and internationally; (4) we and/or our franchisees may not be successful in operating or expanding our brands or integrating them into an efficient overall business strategy, (5) our marketing, licensing and franchising concepts and programs may not result in increased revenues, expansion of our franchise network or increased value for our trademarks and franchised brands; and (6) other factors discussed in our filings with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward−looking statements, whether as a result of new information, future events or otherwise.

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Leigh Parrish / Stephanie Rich, 212-850-5600