Sunrise Telecom(R) Names My Chung as Senior Vice President of Worldwide Sales and Ray Texeira as Vice President of Customer Experience

SAN JOSE, Calif., Sept. 17 /PRNewswire-FirstCall/ -- Sunrise Telecom(R) Incorporated (Pink Sheets: SRTI), a leader in test and measurement solutions for telecom, wireless and cable networks, today announced the appointments of My Chung as senior vice president of worldwide sales and Ray Texeira as vice president of customer experience.

"I'm pleased to have such high caliber individuals join my executive team, as both Mr. Chung and Mr. Texeira will be instrumental in helping us increase our go-to-market effectiveness and significantly improve our customers' experience at each touch point," said Chief Executive Officer, Bahaa Moukadam.

In his role as senior vice president of worldwide sales, Chung is responsible for vitalizing relationships with key customers while improving the day-to-day execution of Sunrise Telecom's worldwide channel. He brings over thirty years of experience in the test and measurement industry to Sunrise Telecom, including roles as chief executive officer at Circadiant Systems and as group president at Spirent Communications. At Telecommunications Techniques Corporation (Acterna), now part of JDSU, he held the position of vice president of sales before being promoted to division president.

"In my new role, I look forward to pursuing the many opportunities I see ahead for Sunrise Telecom and helping the company grow its revenue and market share," commented Chung.

In his role as vice president of customer experience, Texeira is focused on improving customer satisfaction by redesigning processes around customer preferences. Texeira has over twenty years of experience in executive operations management, including roles as general manager at Cerprobe Corp., vice president worldwide supply chain at Spirent Communications and vice president of operations at Empower RF. During his career, he has been responsible for profit and loss management, strategic business planning, customer support services, manufacturing, supply chain and quality assurance.

"I look forward to raising the bar on our customer experience so that we transform satisfied customers into passionately loyal customers. This is a new philosophy at Sunrise Telecom and I am excited to be leading the team that will make it happen," stated Texeira.

Robert Heintz, former vice president of worldwide sales, will continue to serve Sunrise Telecom as vice president of strategic accounts, and will be responsible for enhancing the company's focus on closely partnering with key customers.

About Sunrise Telecom Incorporated

Sunrise Telecom develops and delivers high-quality communications test and measurement solutions for today's telecom, cable and wireless networks. The Company's robust portfolio of feature-rich, easy-to-use products enables service providers to deliver premium voice, video, data and next-generation digital multimedia services quickly, reliably, and cost-effectively. Based in San Jose, California, Sunrise Telecom distributes its products through a direct sales force and a global network of sales representatives and distributors. For more information, visit http://www.sunrisetelecom.com or email info@sunrisetelecom.com.

SUNRISE TELECOM and the "S" logo are trademarks of Sunrise Telecom Incorporated and may not be used without permission.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, material contained in quotations and material regarding initiatives concerning key customers and customer experience. These forward-looking statements are subject to many risks and uncertainties that could cause actual results to differ materially from those projected. Specific factors that may cause results to differ include the following: a lack of acceptance or slower than anticipated acceptance for Sunrise Telecom's new or enhanced products and modules; slower than anticipated product development or introduction into the marketplace; unanticipated delays in product delivery schedules; lower than anticipated end-user demand for telecommunications services and a corresponding cutback in spending by customers; increased competitive pressures; rapid technological change within the telecommunications industry; Sunrise Telecom's dependence on a limited number of major customers; Sunrise Telecom's dependence on limited source suppliers; deferred or lost sales resulting from order cancellations or order changes; deferred or lost sales resulting from Sunrise Telecom's lengthy sales cycle; Sunrise Telecom's ability to manage growth and slowdowns; the loss of key employees; the long-term impact of cost controls; the Company's limited liquidity; the unknown effects of management changes; and protracted litigation, which could disrupt Sunrise Telecom's normal business operations. Some of these risks and uncertainties are described in more detail in Sunrise Telecom's public filings, including, but not limited to, its Annual Report on Form 10-K for the period ended December 31, 2008 and its Quarterly Report on Form 10-Q for the period ended March 31, 2009 filed with the SEC, and its Quarterly Report for the period ended June 30, 2009 filed with Pink Sheets OTC. Sunrise Telecom assumes no obligation to update the forward-looking statements included in this press release.

SOURCE Sunrise Telecom