DUBLIN, Ireland--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/e47568/future_flavour_tre) has announced the addition of the "Future Flavour Trends in Food: New Opportunities in Sensory Innovation" report to their offering.

Business Insights is developing a unique new series of reports that identifies key trends in ingredients, future innovation and growth opportunities. We are using our strengths in analysis of the food and drinks markets to provide new insight on developments in ingredients.

Ingredients companies are facing a new set of challenges as ongoing consumer demand for healthy and indulgent products creates both new growth opportunities and commercial pressures. Trust and transparency have become more important particularly in accounting for health claims of new ingredients, their ethical and environmental credentials and their provenance. In health, legislation affecting claims and product safety are changing, meaning functional ingredients will be subject to increased scrutiny.

In addition, growing consumer experimentation and acceptance of novel and exotic ingredients is fuelling demand for indulgent products. Those natural ingredients offering new flavours as well as realizable and tangible health benefits are likely to achieve the highest growth. The appetite for natural ingredients that can deliver health benefits to the substantial number of consumers seeking wellness remains high and will remain strong as the population ages.

Despite the push towards natural ingredients, there remain opportunities for manufacturers taking a more scientific-based route. Development of proprietary ingredients and improved delivery systems that offer better bioavailability or taste sensations are key areas of expansion for the future.

Key questions answered by this report...

- What are the most common and fastest growing flavours in bakery, confectionery, dairy and snacks?

- Which food and flavour manufacturers are driving innovation in this area?

- What are the key drivers of food flavour trends and how and why are they important?

- Which food industry trends within health do industry executives think are important and how do these trends impact food flavour?

- What are the key emerging trends and opportunities in food flavours?

- What are the new and novel food flavours?

Future Flavour Trends in Food

New opportunities in sensory innovation

Flavour is an integral part of food and what it offers consumers, and therefore the optimization of flavour in food is important for manufacturers in adding value to their products. Currently there are major changes in food flavour innovation driven by shifts in consumer behaviour. This report helps to understand these drivers and their effects. In addition, emerging technologies, new business practices, and novel R&D is driving developments in sensory innovation.

Future Flavour Trends in Food is a new management report that provides a comprehensive review of current, new and emerging flavours in the food sector. This report presents and evaluates the role of flavour and food manufacturers in flavour innovation and key flavour trends, and analyzes fast growth flavours in key categories in terms of product launches.

Discover the areas of opportunity in food flavours and understand how these opportunities fit into larger food industry trends with this new report...

This new report will enable you to...

- Quantify and target future growth areas in food flavours with this report’s analysis of sales of functional food and drinks, ethnic food and drinks and out of home food and drinks between 1999 and 2011 in Europe and the US.

- Improve targeting and the effectiveness of your NPD strategies with this report’s analysis of top and fast growth flavours in the bakery, confectionery, dairy and snacks sectors, using Productscan data of over 54,000 products launched globally between 2004 and 2007.

- Implement best-practice strategies of leading innovators in the food flavours market using this report’s analysis of food companies including Danone, Nestlé, Kraft and flavour companies including Givaudan, International Flavours & Fragrances and Symrise.

- Gain insight into industry opinions on the food flavours market over the next 5 years through an exclusive survey of industry executives carried out by Business Insights.

Key issues examined by this report...

- Ethical and green flavours for the future. So far the trend for ethical food has not greatly affected food flavour itself, but is likely to in the near future. Food miles, Fairtrade, and child labor could affect the acceptance of flavours derived and manufactured from natural ingredients in developing countries. There may be more scrutiny around the use and source of exotic flavours in the industrialized economies.

- Ethnic food continues to gain popularity. There is predicted continued growth in the value of the ethnic food retail market in both the US and Europe. Asian cuisine is expected to show the highest rate of growth in Europe, but the growth rates for Chinese, Indian, and Mexican foods are also high and offer opportunities for manufacturers.

- Flavours in ‘reduced’ foods. Changes in recipe formulation affect flavour and manufacturers need to be aware of specific flavours and ingredients which synergize with ‘reduced’ recipes. Many flavours used will be bolder and more distinctive to make up for the flavour enhancing properties of sugars, salts and fats.

Some key findings from this report...

- The overall top flavour in 2007 in terms of product launches was chocolate. It was the number one flavour in product launches in the bakery, confectionery and snacks sectors, and second in the dairy sector. This demonstrates chocolate’s global appeal in terms of applicability across sectors and for consumers in many different regions.

- 81.4% of respondents rated ‘flavours from natural ingredients’ as the most important trend within health over the next 5 years.

- There is a growing expectation for flavours to be bold, distinctive and stimulating. Many consumers are more willing to experiment, and there are growing opportunities for flavours such as herbs, spices, sensates, textures, fusions, and interactivity which can deliver these.

- Some consumers in the US and most countries in Europe (except for Germany) say they are buying more ethical or socially responsible grocery items. In Spain, Italy and the UK over 30% of consumers surveyed, said they were purchasing more ethical or socially responsible grocery items.

Key Topics Covered:

Future Flavour Trends in Food

Executive Summary

Drivers and the bigger picture

Top flavours by food sector

The role of food and flavour manufacturers

Key trends in food flavours

Conclusions

Chapter 1 Introduction

What is this report about and what is its scope?

Research methodology

Flavours in food defined

Report structure

Chapter 2 Drivers and the bigger picture

Summary

Introduction

Travel and immigration

Increasing travel means increased awareness of global flavours

Ethnic food continues to gain popularity

Nostalgia and slow food

The role of established brands

Memories on the plate

The slow life

Ethics and carbon awareness

Ethical issues are affecting food and drink purchasing

Environmental concerns are becoming an issue in food choice

Ethical and green flavours for the future

Cooking, entertaining and eating out

The business of cooking and entertaining

Eating out continues to increase

Consumers as connoisseurs and experts

Snacking and single item meals

More snacking is predicted in the US and Europe

Complex mixtures and ethnic influences

‘Natural’ provides opportunities

Multi-sensory experiences

A virtual world

Sensory touchpoints and signatures

Innovation in the kitchen

Health and wellbeing

Eating healthier

Flavours in ‘reduced’ foods

Flavour and functional food and ingredients

The effect of the older generation

Demographic shifts

Foods designed specifically for the elderly

The industry view

Chapter 3 Top flavours by food sector

Summary

Introduction

Bakery and cereals

Top and fast growth flavours

Chocolate trends

Grain and seed trends

Wafers

The industry view

Confectionery

Top and fast growth flavours

The rise of dark chocolate

Exotic and antioxidant fruits

Fruity mint in chewing gum

The industry view

Dairy

Top and fast growth flavours

Strawberry

Other berries/darker fruits

Exotic fruits

Cheese

The industry view

Snacks

Top and fast growth flavours

Chocolate and dark chocolate snack bars

Nut trends in snacks

Exotic fruits

Chip flavours

The industry view

Cross-sector assessment

Chapter 4 The role of food and flavour manufacturers

Summary

Introduction

Company type

Influential food manufacturers

Danone

Nestlé

Kraft

Flavour manufacturers

Global presence

Technologies to develop, extract and deliver flavour

Biotechnology to produce flavours

Flavour creation

Flavour delivery in food

Novel flavours and ingredients

Taste modulators

Sensates and physical effects

Insight, added value and innovative services

Market and consumer insight

Sensory and psychophysical testing

Culinary expertise and the restaurant experience

Training

Chapter 5 Key trends in food flavours

Summary

Introduction

Health

Natural

High antioxidant flavours

Superfruits

Flavours in ‘reduced’ foods

Alternative types of sweetness

Indulgence and experimentation

Ethnic and international

Provenance and varietal

Fusion flavours, pairings and novel sensory

Homemade and traditional

Other emerging trends

Flavours for the elderly

Ethical flavours

Chapter 6 Conclusions

Summary

Introduction

Key opportunities

Natural and functional

Bolder natural and reduced foods

Vegetables for sweetness and functionality

New antioxidant flavours

Dark chocolate

Newer superfruits

Ethnic and international

Dominance of the Mediterranean and Asia

Ethnic combinations

Flavour ‘experiences’

Herbs, spices and heat blends

Stimulating flavours

Index

References

List of Figures

List of Tables

Companies Mentioned:

- Danone

- Nestlé

- Kraft

For more information visit http://www.researchandmarkets.com/research/e47568/future_flavour_tre

Source: Business Insights

Research and Markets
Laura Wood
Senior Manager
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