Univision #1 Network in America among Adults 18-34 and 18-49 as Hispanic Youth Rules Airwaves on "Premios Juventud 2008"

Fri Jul 18, 4:39 PM

MIAMI--(BUSINESS WIRE)--Univision blew away the competition last night as the fifth edition of its “Premios Juventud 2008” youth awards show delivered an average audience of 5.2 million viewers 2+, according to Nielsen’s Fast National ratings, and catapulted the network to the #1 ranking for the evening (8:00-11:00 p.m.) among Adults 18-34 (1,910,000) and 18-49 (3,100,000), Persons 12-34 (2,270,000), and Kids 2-11 (690,000). Additionally, 11.2 million people watched some or all of the 3-hour, star-studded telecast.

“Premios Juventud 2008” was also the #1 program of the evening among Adults 18-34, besting such English-language fare on the other networks such as FOX’s “Are You Smarter Than a Fifth Grader?” and “So You Think You Can Dance?,” CBS’s “Greatest American Dog,” “CSI,” and “Swingtown,” NBC’s “Last Comic Standing” and “Fear Itself,” and ABC’s “Ugly Betty,” “Grey’s Anatomy,” and “Hopkins.” It was also the #2 program among Adults 18-49 and, along with Persons 12-34, averaged more viewers in those demos than all of the network programs on ABC, CBS, NBC, FOX, and CW with the exception of FOX’s “So You Think You Can Dance?”

The first and only awards show on Spanish-language television that celebrates the preferences of this country’s young Hispanics, “Premios Juventud 2008” enjoyed the following significant audience increases compared to last year’s telecast:

  • +6% among Viewers 2+
  • +9% among Adults 18-34
  • +12% among Adults 18-49
  • +8% among Men 18-34
  • +12% among Men 18-49
  • +9% among Women 18-34
  • +12% among Women 18-49

Source: Nielsen Media Research, NTI Fast Ratings for Premios Juventud & NTI Fast Affiliates for the E-L networks, 7/17/2008, Thursday 8pm-11pm. Live+SD.

With awards presented in 29 unconventional categories covering the world of Music, Film, Sports, Fashion and Pop Culture, “Premios Juventud” in only its fifth year of existence has already cemented its position as the most popular celebration of Hispanic youth in this country. This year’s edition featured some of today’s hottest, most popular Latin music artists including the chart-topping pop group RBD, heartthrob crooner Enrique Iglesias, Mexican singer and novela superstar Thalia, recording and motion picture idol Pedro Fernández, Puerto Rican merenguera Olga Tañón, Colombian sensation Fonseca, regional Mexican recording groups Alacranes Musical and Tucanes de Tijuana, urban acts Akwid and Angel y Khriz, and the newly formed edition of the legendary boy-band Menudo, to name a few.

Locally, “Premios Juventud 2008” was #1 from 8pm-11pm ET/PT (7pm-10pm Central) in the following markets:

  • #1 among Total Viewers - Los Angeles, New York, Houston, Dallas, and Phoenix
  • #1 in Households – Los Angeles, Miami, New York, Houston, and San Antonio
  • #1 among Adults 18-34 – Los Angeles, New York, Houston, Chicago, Dallas, Phoenix, and San Francisco
  • #1 among Adults 18-49 – Los Angeles, New York, Houston, Chicago, Dallas, and Phoenix
  • #1 among Teens 12-17 – Los Angeles, Houston, Dallas, Phoenix, and San Francisco

In addition, “Premios Juventud 2008” averaged more viewers during the time period than the combined viewership to ABC, CBS, NBC and FOX in Los Angeles (+41%), New York (+34%), Houston (+35%), and Dallas (+39%) among Adults 18-34.

SOURCE: Nielsen Media Research, NSI 7/17/08 Live Data

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at http://www.univision.com Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit www.univision.net.

Univision Network, Miami
Elizabeth Sanjenis, 305-471-4086
marketingcomm@univision.net