Fox International Channels Unveils Biensimple.com

LOS ANGELES--(BUSINESS WIRE)--Fox International Channels (FIC) today announced the launch of Biensimple.com, an innovative wiki-based community devoted to providing simple solutions for everyday problems. The new Biensimple.com is the first of a series of informative web-based destinations catering to the Spanish speaking audience to be launched by FIC.

Free to use and based on a collected wealth of knowledge from experts spanning Latin America and Spain, Biensimple.com is a one-stop destination for Latinos looking for advice on a plethora of topics including health, relationships, money, beauty, technology, self-improvement, cars, the environment and much more. Offering helpful tips and tricks, Biensimple.com is uniquely designed to allow for quick and easy ‘searching of solutions’ to issues big and small contributed by some of the most trusted sources including physicians, relationship experts and even chefs.

“Biensimple.com was born out of the idea of taking valuable advice and knowledge from a collective group of individuals and sharing it for the greater good of the community,” said Hector Costa, SVP and Managing Director, .FOX Networks Americas. “Bien Simple’s content has a natural affinity with US Hispanics’ inclination towards finding their own solutions to everyday problems. This in turn creates the perfect environment where advertisers can reach the rapidly growing online US Hispanic audience, leveraging .FOX Network’s proven track record with Brandformance and on-line video.”

From how to cut down on fuel consumption to detecting a fake dollar bill, or even guidance on how to dress for a job interview, Biensimple.com is the ultimate resource for those seeking trusted advice. With interactive message boards, informative blogging capabilities, and even the ability for users to publish their own or modify existing solutions gives Biensimple.com the power to change people’s lives one post at a time.

Along with the presence of a dynamic support community, Biensimple.com hosts informative step-by-step tutorial videos that complement a variety of featured advice categories giving users a complete show and tell expert approach to their particular problem. The new site also has a full catalog of delicious recipes, decorating tips, green living guides, as well as full array of information regarding the latest and greatest in dieting and exercise. Please visit www.biensimple.com for additional details.

.FOX, the leading international ad network operated by Fox International Channels, will be handling advertising sales for Biensimple.com in the United States as well as all other Spanish speaking territories.

Notes to Editors:

About Fox International Channels:

Fox International Channels (FIC), a unit of Fox Entertainment Group, is the wholly-owned global pay television subsidiary of News Corporation (NWS, NWS.A). FIC develops and distributes wholly- and majority-owned entertainment, factual, sports and movie channels in virtually all markets across Europe, Latin America, Asia and Africa. Using a variety of strong brands, FIC broadcasts over 120 television services in 29 languages. These networks and their related mobile, non-linear and high-definition extensions, reach over 268 million subscribing households, making the division one of the most penetrated and diverse operations in the television industry.

About .FOX Networks:

.FOX Networks, a unit of Fox International Channels, provides online display and online video products to international branding and performance advertisers through its 18 offices around the world. For more information, go to www.foxnetworks.com and www.worthnet.net

For Fox International Channels
US:
Bret Ingraham, 323-933-3399 ext. 4235
bingraham@mprm.com
or
Europe, Asia:
Emma Murphy
emma.murphy@bskyb.com
or
Latin America:
Guadalupe Lucero
Guadalupe.lucero@fox.com