Philips Norelco Teams Up With Pro-Football Legend Mike Ditka to Challenge Consumers to Test Their Football Trivia Knowledge Eight Finalists Will Comp

STAMFORD, Conn., Nov. 18 /PRNewswire-FirstCall/ -- Philips Norelco and pro-football legend Mike Ditka have teamed up this season to test consumers' football trivia knowledge -- everyone from rookies to die-hard fans are invited to participate in the Norelco "Ultimate Football Weekend" Contest. All fans can try-out, but only eight finalists will make the team and test their skills for the Grand Prize -- an Ultimate Football Weekend in Miami, FL in February 2010.

"I'm excited to join the Philips Norelco team and help host the Trivia Bowl finals," says Hall of Fame player/coach Mike Ditka. "Football is about more than just following a favorite team season after season. It's about knowing the record-breaking stats, the little-known facts about the legends and the history-making plays that truly make football one of America's favorite traditions."

Starting November 16, 2009, football fans will have the opportunity to flex their trivia muscles in the hopes of becoming one of eight finalists who will win an all-expense-paid trip to New York City to compete in the Norelco Trivia Bowl finals. Each week, a new set of seven trivia questions will be available on www.NorelcoMVP.com and consumers answering all questions correctly will automatically be eligible to be selected as one of eight finalists. The Philips Norelco Trivia Bowl finals will take place at ESPN Zone in NYC's Times Square on January 13, 2010. The Philips Norelco Trivia Bowl will be hosted by Coach Ditka and emceed by acclaimed sports radio host Mike Greenberg of ESPN's "Mike & Mike in the Morning."

The grand prize winner of the Philips Norelco Trivia Bowl and one guest will be flown to Miami, FL for the Ultimate Football Weekend on February 4-8, 2010. This grand prize also includes an invitation to the ESPN Next Party, a complete football entertainment package and cash prize of $1,000.

Those fans who don't to make it to the finals still have a chance to win and will be entered into a sweepstakes drawing for one of 50 secondary prizes, including a variety of the latest Philips' electronics products, ESPN.com Insider subscriptions, pro football merchandise and more.

"Philips Norelco knows that our most valuable players are our consumers and we want to engage with them in an environment they enjoy -- football," said Jacopo D'Alessandris, Vice-President of Marketing North America, Philips Consumer Lifestyle. "The Philips Norelco Trivia Bowl is a fun and challenging way for our consumers to get in the game and ultimately offer one lucky football fan the football experience of a lifetime."

Consumers are also invited to check out www.NorelcoMVP.com for more information on the #1 electric shaver brand's wide range of products. It's been Philips Norelco's winning tradition to keep guys looking sharp and on their game, season after season.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs more than 118,000 employees in more than 60 countries worldwide. With sales of $38 billion in 2008, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

SOURCE Royal Philips Electronics