Toshiba Awarded Internet Telephony's 2008 TMC Labs Innovation Award

IRVINE, Calif.--(BUSINESS WIRE)--Toshiba America Information Systems Inc., Telecommunication Systems Division (Toshiba — www.telecom.toshiba.com) announced today that Technology Marketing Corporation (TMC) named Toshiba’s Strata® CIX™1200 IP business communication system a 2008 TMC Labs Innovation Award winner, presented by INTERNET TELEPHONY magazine.

The TMC Labs Innovation Awards are awarded to products that demonstrate groundbreaking contributions to the industry and honor products that display innovation, unique features, and significant contributions toward improving communications technology. The INTERNET TELEPHONY 2008 TMC Labs Innovation Award highlights will be published in the July and August 2008 issues of INTERNET TELEPHONY magazine.

“We are very proud to receive the INTERNET TELEPHONY 2008 TMC Labs Innovation Award for our Strata CIX1200,” said Brian Metherell, vice president and general manager. “Strata CIX1200 gives medium- to large-enterprise users Toshiba’s legendary quality and reliability in an affordable VoIP system that can be networked for as many as 128 sites. The CIX1200 can be customized using Toshiba’s FeatureFlex® adaptability tool and provides a smooth migration path from smaller Toshiba systems.”

“Toshiba’s Strata CIX1200 IP business communication system is truly innovative in the IP Communications industry. Overall, Toshiba’s Strata CIX family of IP solutions has made great contributions resulting in significant advancement to the industry,” said TMC President Rich Tehrani. “We’re proud to reward Toshiba’s innovation with a TMC Labs Innovation Award this year.”

“The Innovation Award winners exemplify the best and the most unique products and services that this industry has to offer. Toshiba has proven its commitment to quality and the further development of the IP communications industry through its Strata CIX1200,” added Tom Keating, CTO and TMC Labs Editorial Director.

About Toshiba’s Strata CIX1200 IP Business Communication System

Bringing Toshiba quality, reliability and affordability to medium-to-large companies, the Strata CIX1200 supports up to 1,200 ports and is designed for 200 to 1,000 users. Features in the Strata CIX1200 include:

• Exceptional Networking — Using Toshiba’s Strata Net Networking, Strata CIX1200 can be networked with all of Toshiba’s Strata CIX family, including the CIX40, CIX100, CIX200, CIX670, and other CIX1200 systems. This allows large companies to use the Strata CIX1200 for their main sites and smaller Strata CIX systems for branch offices or other remote locations and allows smaller companies to expand as they grow. It can be networked for up to a total of 128 sites to accommodate larger capacity or distributed configurations.
• Customizable Feature Set — Toshiba’s Strata CIX1200 is the only system of its size to allow the user to adapt capabilities to their specific needs. Using FeatureFlex, Toshiba’s feature adaptability and customization tool, the system can be tailored well beyond its standard system features, administrative options and programmable features. It allows enterprises to create user-definable features companywide, by department, or for individual users. Existing features can be modified, and new ones can be created, including features in CIX call processing, as well as blended features that work between all system applications and resources.
• Strata Media Application Server (MAS) Compatibility — Multiple applications can be combined on a single media application server platform. Applications include Auto Attendant, Voice Mail, Automated Speech Recognition, Text to Speech, Unified Messaging, Fax Integration, Interactive Voice Response, Automatic Call Distribution and Reporting, Web-based Personal and System Administration, Web-based Telephone Applications, FeatureFlex adaptability tool that allows users to customize and add features, and other third party applications. Strata MAS comes standard with Toshiba’s Voice Processing/unified messaging solution, My Phone Manager® personal administration tool, and eManager® system administration tool.
• Virtually All Features to All Toshiba Users, on Fixed or Mobile Devices — Strata CIX1200 and the other Strata CIX models have been designed to deliver virtually every feature to every user, regardless of the type of Toshiba endpoint being used, whether fixed or mobile. The system supports IP telephones, IP wireless telephones, IP soft phones on notebook and tablet PCs, and digital (TDM) and analog telephones.
• Choice of Endpoints — Strata CIX1200 and all Strata CIX systems are compatible with Toshiba’s IP and digital telephones, including Toshiba’s new IP5000 IP telephones, Attendant Consoles, Toshiba SoftIPT® soft phone for laptops and PDAs, and third-party SIP telephones (as tested by Toshiba).
• Traditional Business Telephone Features in an IP System — Strata CIX1200 delivers virtually all the features and functionality of Toshiba’s traditional digital business telephone systems, taking advantage of decades of experience serving enterprises with voice solutions.
• Ability to Mix and Match IP and Digital on a Single System — Unlike many competitive IP systems, Strata CIX1200 can be TDM-enabled, giving users a choice of running a pure IP system or a mix of IP and digital TDM. This allows users to choose how they will maximize their systems and migrate existing equipment.
• Video Communication Solution (VCS®) Compatibility — Toshiba’s VCS provides affordable point-to-point video conferencing, desktop/application sharing, file transfer and message board capabilities for up to three parties.
• Industry’s Best Migration Path — Toshiba has retained its renowned migration path with the Strata CIX1200. Users of other Toshiba Strata business communication systems can easily migrate their systems to the new Strata CIX1200. Telephones and almost all system interface cards may be re-used as well as voice mail systems and the Strata MAS with resident applications. Providing a smooth migration path gives users the ability to retain much of their original investments while they gain the benefits of the larger system and its additional capabilities.

About INTERNET TELEPHONY magazine

INTERNET TELEPHONY has been the IP Communications Authority since 1998™. Beginning with the first issue in February of 1998, INTERNET TELEPHONY magazine has been providing unbiased views of the complicated converged communications space. INTERNET TELEPHONY offers rich content from solutions-focused editorial content to reviews on products and services from TMC Labs. INTERNET TELEPHONY magazine reaches more than 225,000 readers, including pass-along readers. For more information, please visit www.itmag.com.

About TMC

Technology Marketing Corporation (TMC) is an integrated global media company building communities in print, in-person and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and IMS Magazine. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. TMCnet is read by nearly one million US visitors according to Quantcast* and by two to three million unique visitors each month worldwide, according to Webtrends. In addition, TMC produces INTERNET TELEPHONY Conference & EXPO, Call Center 2.0 Conference and Communications Developer Conference. For more information about TMC, visit www.tmcnet.com.

About Toshiba America Information Systems Inc. (TAIS)

Headquartered in Irvine, Calif., TAIS is comprised of four business units: Digital Products Division, Imaging Systems Division, Storage Device Division, and Telecommunication Systems Division. Together, these divisions provide mobile products and solutions, including industry leading portable computers; projectors; imaging products for the security, medical and manufacturing markets; storage products for automotive, computer and consumer electronics applications; and telephony equipment and associated applications.

TAIS provides sales, marketing and services for its wide range of information products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, which is a global leader in high technology and integrated manufacturing of electrical and electronic components, products and systems, as well as major infrastructure systems. Toshiba was founded in 1875, and today operates a global network of more than 740 companies, with 198,000 employees worldwide and annual sales surpassing US$76 billion. For more information on Toshiba's leading innovations, visit the company's Web site at www.toshiba.com.

© 2008 Toshiba America Information Systems, Inc. All product, service and company names are trademarks, registered trademarks or service marks of their respective owners. Information including without limitation product prices, specifications, availability, content of services, and contact information is subject to change without notice.

Toshiba PR Contact:
Teri Bruno, TBPR, 714-536-8407
teribruno@aol.com
or
TMC PR Contact:
Jan Pierret, 203-852-6800, x228
jpierret@tmcnet.com