Schwan's Consumer Brands Deploys DemandTec's Trade Planning & Optimization Company invests in software services to strategically plan base price and

SAN CARLOS, Calif., Oct. 19 /PRNewswire-FirstCall/ -- DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand merchandising and marketing software services for retailers and consumer products manufacturers, today announced that Schwan's Consumer Brands North America, Inc., a leading manufacturer and marketer of frozen foods products, has deployed DemandTec's Trade Planning & Optimization software service. Schwan's Consumer Brands signed an agreement with DemandTec in February 2009 and is using DemandTec's solution to better understand and predict consumer demand and to shape the company's pricing and trade promotion strategies.

"Defining the right trade promotions starts with gaining a better understanding of consumer demand and then working with our retail partners to leverage those insights to better develop trade promotion plans that help grow both the overall category and our brands. As a company, we are committed to delivering capabilities to our business teams that enable them to derive insights and develop action plans to optimize our trade promotion investments. We believe the DemandTec Trade Planning & Optimization software service will help us help meet these important business objectives," said Rod Fontenot, VP of Sales for Schwan's Consumer Brands.

DemandTec's Trade Planning & Optimization software service helps consumer products manufacturers gain a superior understanding of shopper behavior at the store shelf, predict the impact of changes in price and promotion tactics, and uncover deeper business insights that help influence and shape more effective merchandising strategies.

"Schwan's Consumer Brands is a recognized leader in the hyper-competitive frozen food grocery category; we are honored they chose DemandTec as a partner to achieve mission critical promotion optimization objectives. DemandTec is committed to delivering shopper insights that are easily and readily usable to support brand objectives and improve overall company performance," said Dan Fishback, president and CEO of DemandTec.

About DemandTec

DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue, and profitability objectives. DemandTec software services utilize DemandTec's science-based software platform to model and understand consumer behavior. DemandTec customers include more than 195 leading retailers and consumer products manufacturers such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, The Home Depot, Walmart and WH Smith. Connected via the DemandTec TradePoint Network(TM), DemandTec customers have collaborated online with over 2.5 million trade deals. For more information, please visit www.demandtec.com.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

    Media Contact:
    Mitch Kristofferson, DemandTec, Inc.
    (650) 226-4630
    mitch.kristofferson@demandtec.com

    DemandTec Investor Contact:
    Tim Shanahan, DemandTec, Inc.
    (650) 226-4603
    tim.shanahan@demandtec.com

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. DemandTec TradePoint Network is a trademark of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.