Koala Kare Cradles New Business Development Through Deal with Brand Sense Partners to Bring Its Durable Child Care Brand to More Families

LOS ANGELES--(BUSINESS WIRE)--Koala Kare Products, a division of Bobrick Washroom Equipment, Inc. and a leading provider of family-friendly solutions for businesses including parental convenience and child accommodation products, has entered into an exclusive business development deal with Los Angeles-based Brand Sense Partners (BSP). The new business development consultancy will leverage its proven expertise in licensing and brand extensions to build a consumer-oriented child care product line that reflects the trusted convenience and durability of the Koala Kare brand.

Koala Kare’s child accommodation products, which include baby changing stations, booster seats and high chairs, are found in more than 150,000 retail outlets, restaurants and public venues across the country. The Koala Kare consumer product line will include easy-to-use baby and child care products that are durable enough to withstand a demanding mobile lifestyle while helping parents manage the duties of daily family life.

“For years we have helped businesses across the country welcome families and children by providing high-quality, sturdy child care products in high-traffic locations,” said Bobrick President Mark Louchheim. “We are confident in BSP’s ability to transfer our expertise in designing durable products for businesses into a new consumer product line that will assist time-crunched, mobile families.”

Market research conducted by BSP found that on average parents visit stores or restaurants with their children, under the age of six, about five times per week. 73% of these parents have a high brand awareness of Koala Kare and recognize the brand for its easy-to-use, durable child accommodation products. The research shows busy parents have come to trust Koala Kare for family-friendly products that help facilitate daily routines for themselves and their families outside of the home.

“Koala Kare’s durable and practical products are omnipresent in the lives that families lead outside of the home,” said BSP president Ramez Toubassy. “As such we have a unique opportunity to strategically extend the Koala Kare brand through partnerships that leverage the trusted Koala Kare name with products that help parents navigate the daily demands of busy family life with ease.”

Companies interested in the Koala Kare brand extension program should contact Margaret Lee at 310-867-7222.

About Brand Sense Partners, LLC

Established in 2001, Brand Sense Partners, LLC (BSP) is a strategic new business development consultancy with an integrated turnkey infrastructure designed to execute the firm’s recommendations. BSP fosters growth in new categories of business for its clients by leveraging brand equity and other strategic assets. Clients focus on their core businesses while BSP's team of industry experts develops the strategy through market research and in-depth analysis, negotiates the deals and manages the new lines of business. The BSP approach reduces capital costs, risk and time to market resulting in new, profitable and accelerated growth for its clients. Headquartered in Los Angeles, BSP manages more than 200 partnerships for its Fortune 500 clients with approximately $1.5 Billion in retail sales in the consumer products, media, technology, celebrity and fashion industries. For more information, please visit www.bsp.com.

About Koala Kare Products

Founded in 1986, C, now wholly owned by Bobrick Washroom Equipment, Inc., is an integrated provider of products and solutions designed to help business become "family friendly.” The Koala Kare Products division of Bobrick develops and markets a wide variety of infant and child accommodation products, which are marketed under the Company's recognizable "Koala Kare" brand name. Koala's strategic objective is to address the growing commercial demand for sanitary and durable products and solutions that help businesses create family-friendly atmospheres for their patrons.

Southard L.A.
Roxana K. Janka, 310-453-5701, ext. 201
roxana@southardinc.com