Lincoln and Visa Are Co-Presenting Sponsors of WIRED Store

NEW YORK--(BUSINESS WIRE)--WIRED magazine today announced that Lincoln (www.lincoln.com) and Visa (www.visa.com) will be co-presenting sponsors of the fourth annual WIRED Store. The return of WIRED’s annual New York City pop-up retail store puts today’s hottest products in the hands of holiday shoppers. For five weeks during the holiday season the WIRED Store will have more than 150 items on display including the latest televisions, cameras, cell phones, snowboards, skateboards, home goods, clothing, children’s toys and accessories, a motorcycle, and the Lincoln MKS. The WIRED Store will also feature a green section curated by Adrian Grenier and Peter Glatzer — co-creators of the Discovery show Alter Eco and a new media brand, the green life. This year’s WIRED Store will also recognize four charities that foster innovation, growth, and engagement, including: charity:water, Echoing Green, Forest Ethics, and the International Rescue Committee (IRC). WIRED Store visitors are invited to test products, attend events, and purchase featured products online at http://www.wired.com/wiredstore.

“We’re excited to partner with Lincoln and Visa at this year’s WIRED Store,” said Chris Mitchell, VP and Publisher of WIRED and Wired.com. “Working with these partners gives us the opportunity to showcase the latest in design, innovation, and smart products, in an interactive retail environment.”

The WIRED Store is located at 15 West 18th Street between 5th and 6th Avenues in Manhattan’s Flatiron District and will be open Wednesday through Friday from 12pm to 8pm, Saturday and Sunday from 11pm to 7pm and closed Monday and Tuesday. The WIRED Store will host a range of events including weekly WIRED Music Spotlights with special guest DJs sponsored by Beck’s (Wednesday nights from 6pm to 9pm, December 3, 10, and 17) and How-To’s with WIRED’s Joe Brown: how to fine tune your HDTV, maximize your audio system, and choose which smartphone is right for you (Sunday, November 30 and Sunday, December 21, 1pm and 4pm).

Other events at the WIRED Store include:

• Games: The Future of Music, with special guest, Alex Rigopulos, CEO of Harmonix (Friday, November 21, at 7pm)
• charity:water WIRED Winter Event to support giving clean and safe drinking water to people in developing nations (Monday, November 24, from 6:30pm to 8:30pm);
• We’re All Game Designers Now with WIRED’s Chris Baker in discussion with Little Big Planet game developers (Thursday, December 4 at 7pm)
• Crembebe Kidz Fashion Show, the children’s boutique will present their latest fashions (Saturday, December 13 at 2pm)
• Beyond Hollywood: Indie Sci-Fi in the 21^st Century with Digital Media Artist and award-winning director of the highly anticipated sci-fi thriller, Sleep Dealer, Alex Rivera, chats with WIRED’s Nancy Miller (Thursday, December 18 at 7pm)
• An evening with resident expert on “The Daily Show,” John Hodgman and singer/songwriter, Jonathan Coulton, discussing Hodgman’s latest best-selling book, More Information Than You Require (Friday, December 19 at 7pm)

WIRED Store partners include: Acer, ACM Wallets, Allpopart, Andrew Marc, Anheuser-Busch, Biomorph, Blueslounge, Bower & Wilkins, Canon, Cardscan, Casio, Core Cases, DNA11, Epilog Laser, Epson, Hands On Mobile, HP, Inclinepro, Intel, Kapersky Labs, LG, Livescribe, MBT, Microsoft Office, Natural High Life Style, Nikon, Nokia, Panasonic, Pioneer, Sanyo, Seagate, Seiko, Sharp, Simple Shoes, Sprint, Upex, Verizon, Zagat, Zero Toy, Zune online.

To learn more about the WIRED Store, please visit: www.wired.com/wiredstore

About WIRED:

For 15 years, WIRED has been the first word on how technology is changing the world. Each month, the magazine delivers a glimpse into the future of business, science, entertainment, education, culture and politics. Under the leadership of editor in chief Chris Anderson, WIRED has been nominated for an unprecedented six consecutive National Magazine Awards for general excellence, winning the industry's top prize in 2005 and 2007 and the ASME for Design in 2008. WIRED magazine and Wired.com reach more than 12 million readers per month.

About Lincoln

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 244,000 employees and about 90 plants worldwide, the company’s core and affiliated automotive brands include Ford, Lincoln, Mercury, Volvo, Mazda, and until completion of their sale, Jaguar and Land Rover. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com

About Visa

Visa operates the world's largest retail electronic payments network providing processing services and payment product platforms. This includes consumer credit, debit, prepaid and commercial payments, which are offered under the Visa, Visa Electron, Interlink and PLUS brands. Visa enjoys unsurpassed acceptance around the world and Visa/PLUS is one of the world's largest global ATM networks, offering cash access in local currency in more than 170 countries. For more information, visit www.corporate.visa.com.

WIRED
Jenna Landry, 212-286-6877
Jenna_Landry@wired.com
or
Lincoln
Lela Randall, 949-223-2323
lela.randall@hillandknowlton.com
or
Visa
Elvira Swanson, 415-932-2564
globalmedia@visa.com