OpTier and Seasoned Banking Veteran to Outline How Leading Financial Institutions are Utilizing Business Transaction Management in Webinar

NEW YORK, July 21 /PRNewswire/ -- OpTier(R), a leader in Business Transaction Management (BTM) for the enterprise, today announced a webinar featuring James Houghton, co-founder and CTO of Adaptivity, and former Wachovia and Bank of America executive, and Motti Tal, EVP of marketing and business development at OpTier. The webinar will provide an overview of real- world implementations of BTM and how it can provide companies with a competitive advantage.

Who: James Houghton of Adaptivity and Motti Tal of OpTier

What: "Business Transaction Management Technology: A Competitive Edge for Successful Banks and Capital Markets Institutions" Webinar

    When:  Wednesday, July 23, 2008 at 12:00 p.m. ET
    Where: To register please visit: http://tinyurl.com/57yefx

BTM technology gives the world's leading banks and capital markets institutions a competitive edge. By continuously tracking and monitoring business transactions across complex IT environments in real time, BTM provides ways to assure quick and efficient means to liquidity, reduced IT costs and increased operational efficiencies.

"As an IT executive and consultant, I know firsthand the challenges financial institutions face when it comes to addressing IT cost and performance issues while trying to stay on budget," said Houghton. "The cross- tier, end-to-end view of transactions that BTM provides helps to resolve these issues, and can be a strategic differentiator in the always competitive financial services marketplace."

"Many of the world's top financial institutions are currently using OpTier's BTM technology to help better align IT with business needs," said Tal. "By enabling IT to see the flow of transactions across the infrastructure, BTM has become a critical tool for organizations that need to maintain stringent service levels such as those in financial services."

During the webinar, Houghton and Tal will cover:

-- What BTM technology is and how it is being used today by capital markets firms.

-- How to gain complete visibility into flow, latency and resource profiles of all trade and trade support functions.

-- The use of business impact data to prioritize processes and transactions to meet SLAs and cope with change and growth.

-- How to enable real activity-based costing and tuning in an investment banking environment -- always and especially during an economic downturn.

-- Ways to ensure the priority of key transactions in an overloaded infrastructure.

About Adaptivity

Adaptivity enables organizations to accelerate business and leverage IT as a competitive differentiator.

Our strategic consulting offerings incorporate creativity, urgency and blueprints of execution to solve complex alignment, architecture and infrastructure challenges.

We have institutionalized our proven track record as end user practitioners. We help organizations leverage traditional IT programs of consolidation, nominal growth and application modernization to build next generation IT platforms, transform datacenter infrastructures and enhance service delivery models.

Adaptivity's ADIOS(SM) Methodology, Fit-for-Purpose(SM) Design and Quality of Experience(SM) Maturity Model help firms drive radical infrastructure cost reductions, increase growth efficiencies and improve service levels multiple- fold.

About OpTier

OpTier(R) harnesses the power of real business transactions with its unique Business Transaction Management (BTM) software solutions. Our CoreFirst(R) product assures that business transactions flow smoothly within IT applications and infrastructure without bottlenecks or outages, for improved end-user experience and reduced cost. Our Active Context Tracking(TM) (ACT) technology delivers end-to-end visibility -- of all business transactions, across all tiers, all the time -- by continuously discovering the links between IT components and business services. It also prioritizes IT transactions and processes based on business needs, for true IT optimization. For more information, visit www.optier.com.

OpTier, CoreFirst and "Putting First Things First" are trademarks of OpTier.

SOURCE OpTier