Heartland, Inc. Announces Retention of Cameron Associates for Investor Relations Services

MIDDLEBORO, Ky., April 22 /PRNewswire-FirstCall/ -- Heartland, Inc. (OTC Bulletin Board: HTLJ.OB) a diversified company with businesses in steel warehousing and fabrication and petroleum retail and wholesale operations, today announced that it had retained the services of Cameron Associates, Inc., a leading investor relations and strategic advisory firm, to assist in the Company's shareholder communications program.

Cameron will assist Heartland in broadening its financial market presence and establishing new relationships within the investment community. The firm has a wealth of experience representing growing emerging companies. Cameron Associates, founded in 1976, is a New York-based, full-service investor relations firm that currently advises over 35 public companies.

"Our vision for Heartland is to build a growing, profitable and efficient enterprise through strong decentralized management, synergy among our business units and selective acquisitions of regional companies that complement our businesses, and are a natural fit in our business model," said Terry Lee, Chairman and CEO of Heartland. "A critical element of that goal is to transmit a deeper understanding of our businesses to a variety of constituencies in the capital markets. We believe that Cameron Associates is an excellent partner for us in this endeavor, and we look forward to benefiting from their knowledge and insights of, and their relationships within the financial marketplace."

About Heartland, Inc.

Heartland, Inc. is a holding company with three subsidiaries. Mound Technologies is a full service structural and miscellaneous steel fabricator located in Springboro, Ohio. Lee Oil Company services and sells over 40 million gallons of petroleum product annually through a combination of retail and wholesale operations. Heartland Steel, Inc., is a new venture which will operate a structural steel service center in Washington Court House, Ohio beginning in 2009.

Forward-Looking Statements

Statements contained in this news release, which are not historical facts, are forward-looking statements, as that term is defined in the Private Securities Litigation Reform Act of 1995. Amounts herein could vary as a result of market and other factors. Such forward-looking statements are subject to risks and uncertainties which could cause actual results to differ materially from those currently anticipated due to a number of factors, which include, but are not limited to, factors discussed in documents filed by the Company with the Securities and Exchange Commission from time to time.

SOURCE Heartland, Inc.