DUBLIN, Ireland--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/723e6d/brand_spankin_new) has announced the addition of the "Brand Spankin' News!: Exploring the Brand Reach and Preference of Key ICT Brands in the US SOHO Business Market Part: 4 of 5" report to their offering.

This iDRD (Insight-based Data-Rich Deliverable) is part of the SOHO Business and Customer Experience Model subscriptions. This insight, based on a survey completed in the 2nd quarter of 2007, discusses and analyzes the importance of branding in the SOHO business market, specifically the difference between brand reach and brand preference. SOHO business consists of a business entity with 5 or fewer employees across all locations. In addition, responses from 1000+ IT decision-makers provide both direct and in-direct factors that have an impact on customer perception of satisfaction, including touch-points, best/worst practices, influencers and perceptions, “perception altering” events, and service quality and customer service. This insight focuses on survey responses by IT decision-makers in the SOHO size segment or those with 5 or fewer employees. The Expert Guide for this deliverable is Kneko Burney.

Sources: Our segment and market forecasts, which include business expenditures, market demographics, and usage and adoption statistics, are built using multiple sources, including our proprietary research. These sources include, but are not limited to:

- Secondary research

- Government data and statistics (e.g. department of commerce, federal communication commission, bureau of labour statistics and us census bureau

- Primary research

- Vendor-based research

- In-depth interviews with key decision-makers (where relevant)

We select data sources to provide greatest degree of perspective on each market or segment, in addition to the highest level of data accuracy, stability, and consistency over time.

Key Topics Covered:

List of Figures

List of Tables

Methodology

Measuring Brand Reach

Measuring Brand Preference

Factors That Determine “Preference”

Preferred Types of Vendors

“NOT Preferred” Types of Vendors

Opinions and Impressions of Vendors

Guiding Thoughts

For more information visit http://www.researchandmarkets.com/research/723e6d/brand_spankin_new

Research and Markets
Laura Wood
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