Metro scoops up the grand prize at the Canadian Grand Prix New Product Awards - Irresistibles Fat Free Sorbets win in Private Label Category

Tue Jun 23, 8:49 AM

MONTREAL, June 23 /CNW Telbec/ - Metro Inc. is proud to announce that its new line of Irresistibles Sorbets has been selected as the winner of the first prize in the Private Label category at the Canadian Grand Prix New Product Awards. This is the second year in a row that Metro and Irresistibles scooped up the grand prize in the new product category. The competition, organized by the Canadian Council of Grocery Distributors (CCGD), recognizes the quality, packaging, design and originality of food products.

The perfect summer treat, Irresistibles Sorbets, available in mango, raspberry and lemon, were selected for their superb restaurant quality and taste. The sorbets are an excellent value for consumers looking for a sublime but light dessert to serve to guests. The product's packaging exudes the freshness and expresses the authenticity of the flavour and sophistication of the sorbet.

"This year's award is a great accomplishment for Metro and the Irresistibles name," said Jean-Louis Charpentier, Vice-President, Corporate Brands. "It exemplifies our commitment to offering quality products to our consumers."

The Irresistibles Fat Free Sorbets are a refreshing way to indulge in dessert, without any of the guilt. Made with over 50 per cent fruit, without milk and lightly air whipped, the sorbets are available at all Metro stores and retail for $4.99.

ABOUT METRO INC.

With annual sales of nearly $11 billion and over 65,000 employees, Metro Inc. is a leader in the food and pharmaceutical sectors in Quebec and Ontario, where it operates a network of close to 600 food stores under several banners including Metro, Metro Plus, A&P, Super C and Food Basics, as well as over 250 pharmacies under the Brunet, Clini Plus, The Pharmacy and Drug Basics banners. For further information, please visit metro.ca.

Contacts

Marie-Claude Bacon
Director
Corporate Affairs Metro Inc.
(514) 643-1086
mbacon@metro.ca