SAN FRANCISCO--(BUSINESS WIRE)--5th Finger today announced that it has been chosen by AlwaysOn as one of the AO Global 250 Winners. Inclusion in the AO Global 250 signifies major developments in the creation of new business opportunities in the global technology industries. 5^th Finger was specially selected by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

5^th Finger and the AlwaysOn Global 250 Top Private Companies will be honored at the AlwaysOn & STVP Summit at Stanford scheduled to occur on July 22-24, 2008 at Stanford University. This two-and-a-half day executive event highlights the significant economic, political and commercial trends disrupting the global technology industries and features the most innovative companies, eminent technologists, influential investors and journalists in keynote presentations, panel debates and private company CEO showcases.

Fifty of the top CEOs from the AO Global 250 will present their market strategies to a panel of industry experts in a “CEO Showcase.”

“The AO Global 250 winners have excelled in key strategic areas in the global technology markets,” said Tony Perkins, founder and CEO of AlwaysOn. “We congratulate them for their success in introducing new tools, services, and platforms that are driving the next phase of innovation and creating real value at an economically uncertain time.”

The AO Global 250 was selected from over hundreds of companies, nominated by a panel of industry experts in the online technology, media, entertainment, enterprise and greentech sectors from around the world.

5^th Finger is a global authority in mobile marketing known for its trendsetting and innovative use of the mobile phone as an effective mechanism for helping brands engage with target audiences. 5^th Finger’s industry-leading technology platform, air-cast^TM, provides the industry’s most advanced level of real-time reporting and analysis, allowing brand marketers to refine campaigns on the fly, thereby maximizing campaign results. The innovation and expertise 5th Finger has brought to global clients such as Foster’s Group, Nestlé and Nike makes it a clear fit with the AlwaysOn Global 250 judging criteria.

A full list of all the AO Global 250 winners can be found on the AlwaysOn Web site at http://alwayson.goingon.com/permalink/post/27959.

“As a global mobile marketing company, it’s an honor to be recognized by AlwaysOn for our innovation, technology and impact on the marketing technology industry,” said Campbell Corfe, CEO of 5th Finger. “Our brand partners already know and trust us as a one-stop shop offering our strategic expertise, our imagination and air-cast™ platform and a hybrid of ideas and technology that can reach target consumers in completely new and interactive ways.”

About 5^th Finger

5^th Finger is the global authority on mobile marketing, offering a highly evolved, strategic approach and an advanced technology platform that delivers measurable results to marketers and brands.

5^th Finger’s team delivers deep expertise across many industry sectors, including FMCG/Beverages, Media/TV and Live Events, as well as a fresh, innovative approach and industry-leading analysis and reporting capabilities.

The company is a proven, trusted partner for North America’s leading interactive agencies and helps the world’s biggest brands increase the overall value of their integrated marketing spend across diverse media channels and geographic boundaries.

Originally founded in Sydney, Australia in 1999, where it was acquired by ninemsn, 5^th Finger is now established independently in North America, headquartered in San Francisco and with an office in New York.

For more details, please visit http://www.5thfinger.com.

About AlwaysOn

AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (Stanford Summit, OnHollywood, OnMedia, GoingGreen, NordicGreen, and Venture Summit East and West) and quarterly print “blogozine”. No other media brand has dared to create such open interaction with its readers and event participants.

LEWIS PR for 5^th Finger
Emelyne Interior, 415-992-4400
5thFinger@lewispr.com
or
Voce Communications for AlwaysOn
Leah McLean, 415-308-7928
lmclean@vocecomm.com