Castle Brands Announces Nordic Region Partner

NEW YORK--(BUSINESS WIRE)--Castle Brands Inc. (NYSE Amex: ROX) today announced that its Castle Brands Spirits Group subsidiary has entered into a marketing and distribution agreement covering the Nordic Region with Arcus AS, Norway's largest spirits producer and wholesaler.

“This represents an exciting opportunity to combine the consumer appeal of our premium brands with Arcus' strong Nordic Region distribution network. In particular, Clontarf ® Irish Whiskey, which already has a solid and growing footprint in the Nordic Region with listings in Sweden, Finland and Norway, will benefit from the new distribution network," said Conor Ó hAonghusa, Castle Brands' Export Director for the International Division. "Working with Arcus allows us to accelerate development and to consolidate the Nordic Region as an area of strength for the company.”

John Glover, Castle Brands' Chief Operating Officer, said, “Joining forces with Arcus allows us to partner with an ambitious and dynamic business with a complementary portfolio, regional relationships and industry expertise. This new relationship with Arcus will allow us to explore other mutually beneficial opportunities.”

Hans Petter Evensen, Director of International Sales at Arcus, said, “Arcus is excited to add these traditional and great brands to our portfolio. Castle Brands shares the same philosophy as Arcus to grow organically as well as through strategic partnerships. By joining forces in the Nordic markets, the two companies will also have the chance to look to the future for further ways to collaborate. We welcome Castle Brands as a major supplier and partner for a long-lived collaboration.”

Mr. Glover added, “Castle Brands will continue to form relationships with like-minded partners as part of ongoing plans for international expansion of our premium portfolio, which includes Gosling’s Rum®, Clontarf® Irish Whiskey, Knappogue Castle Single Malt Whiskey®, Jefferson’s^TM Small Batch Bourbons and Betts & Scholl^TM wines. In our effort to strengthen our international distribution relationships, we seek partners with industry expertise and focus to drive our brands forward in select priority markets.”

About Castle Brands Inc.

Castle Brands is an emerging developer and international marketer of premium beverage alcohol brands, including, Boru® Vodka, Gosling's Rum®, Pallini® Limoncello^TM, Raspicello^TM and Peachcello^TM, Knappogue Castle Whiskey®, Clontarf® Irish Whiskey, Jefferson's^TM, Jefferson's Presidential Select^TM and Jefferson's Reserve® Bourbon, Betts & Scholl^TM wines, Celtic Crossing® Liqueur, Brady's® Irish Cream and Tierras^TM tequila. Additional information concerning the company is available on the company’s website, www.castlebrandsinc.com.

About Arcus, AS.

Arcus AS is the largest producer and supplier of spirits in Norway. The company has a widely diverse portfolio and owns and markets some of the most popular brands in Norway in the aquavit, vodka and cognac categories. The company’s main spirit brands are Lysholm Linie ® Aquavit, Vikingfjord ® Vodka and Braastad ® Cognac.

Arcus AS has a strong position in all the Nordic countries and Arcus Sweden AB and Arcus Finland OY are both fully owned subsidiaries of Arcus AS.

Arcus’ production plant in Oslo produces and bottles Norwegian spirits, such as aquavit, vodka, gin and liqueurs and imported spirits. More information is to be found on the company’s website www.arcusgruppen.com.

Forward Looking Statements

This press release includes statements of our expectations, intentions, plans and beliefs that constitute "forward looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are intended to come within the safe harbor protection provided by those sections. These statements, which involve risks and uncertainties, related to the discussion of our business strategies and our expectations concerning future operations and growth and to analyses and other information that are based on forecasts of future results and estimates of amounts not yet determinable. You can identify these and other forward-looking statements by the use of such words as "may," "will," "should," "expects," "intends," "plans," "anticipates," "believes," "thinks," "estimates," "seeks," "expects," "predicts," "could," "projects," "potential" and other similar terms and phrases, including references to assumptions. These forward looking statements are made based on expectations and beliefs concerning future events affecting us and are subject to uncertainties, risks and factors relating to our operations and business environments, all of which are difficult to predict and many of which are beyond our control, that could cause our actual results to differ materially from those matters expressed or implied by these forward looking statements. More information about these and other factors are described under the caption "Risk Factors" in Castle Brands' Annual Report on Form 10-K, as amended, for the year ended March 31, 2009, and its Quarterly Report on Form 10-Q for the quarter ended June 30, 2009, filed with the Securities and Exchange Commission.

When considering these forward looking statements, you should keep in mind the cautionary statements in this press release and the documents incorporated by reference. New risks and uncertainties arise from time to time, and we cannot predict those events or how they may affect us. We assume no obligation to update any forward looking statements after the date of this press release as a result of new information, future events or developments, except as required by the federal securities laws.

Sard Verbinnen & Co
Paul Caminiti/Carrie Bloom/Jonathan Doorley, 212-687-8080