Astral Media invites the public to the Media's Big Food Drive

Mon Nov 24, 11:20 AM

Astral Media's television, radio and outdoor advertising groups to

operate three collection points for the Media's Big Food Drive 2008 on

December 4

MONTREAL, Nov. 24 /CNW Telbec/ - Astral Media Inc. (TSX: ACM.A/ACM.B) is pleased to announce that it will participate in the Media's Big Food Drive for the seventh consecutive year. For the event, the Astral Media family will operate three collection points in the streets of Montréal - at the corners of Ste-Catherine and Atwater, Ste-Catherine and de Bleury and Papineau and René-Lévesque. Many Astral Media volunteers and personalities will greet drivers and pedestrians from 6 to 10 a.m. and 3 to 7 p.m. on Thursday, December 4.

Astral Media is also happy to announce that Chélie Sauvé-Castonguay, host of MP6, La playlist de..., and Accorde ton look on MusiquePlus, will act the Media's Big Food Drive spokesperson for the Astral Media family.

"Astral Media is proud to contribute to the success of the Media's Big Food Drive. This is a particularly difficult year for organizations that help the needy. We are therefore very enthusiastic about joining all the other media outlets in this event to encourage people to show their support and generosity," said Rachel Yates, Director, Corporate and Institutional Communications, Astral Media Inc.

The Media's Big Food Drive will be held on Thursday, December 4 throughout Québec. Working with all of Québec's media outlets, Astral Media hopes to fill the pantries of people in need this holiday season. With its theme, "If you can, give," the Media's Big Food Drive will collect non-perishable food items and cash donations on behalf of local charities. Details on collection point locations can be found on lagrandeguignoleedesmedias.com.

Astral Media is a leading Canadian media company, active in specialty, pay and pay-per-view television, radio, outdoor advertising and interactive media. With over 2800 employees and offices in 45 Canadian cities, Astral Media is proud to play a vital role in the communities where we entertain and inform our audiences and where we work and live. Last year, Astral Media contributed the equivalent of over 20 million dollars to more than 370 community and charitable organizations, notably through fundraising, donations and public service announcements on our television, radio, outdoor advertising and interactive media platforms.

Contacts

Hugues Mousseau
Senior Advisor
Internal and Corporate Communications
Astral Media Inc.
(514) 939-5000
ext. 3240