AT&T Rings in the Holidays by Dialing up Its Largest Ever High Tech Store in New York City

NEW YORK, Nov. 24 /PRNewswire-FirstCall/ -- Just in time for the official kickoff of the holiday shopping season, AT&T* today announced it will unveil a spacious new two-story high tech wireless store in the heart of Times Square on Black Friday, November 27. The recently renovated location will be five times bigger, has an innovative design including AT&T's first ever "Customer Education Center, which offers multiple support services for consumers and businesses.

"We pulled out all the stops when we re-designed the Times Square location. The end result is a wireless shopping experience that's just as vibrant and thrilling as Times Square itself," said Tom DeVito, vice president and general manager of AT&T in New York and New Jersey. "The first floor is a wide open visual bonanza with large video screens of today's most sought after wireless devices and applications. The second floor concourse features information stations on the latest smartphones, messaging devices or netbooks; tables with touch screens for a hands-on experience, and a large education center that will provide training for today's advanced wireless data products and services."

The expanded store has more than 100 wireless handsets and three netbooks on display so consumers can 'try before they buy'. On Black Friday, November 27; shoppers can take advantage of an early door buster from 8 a.m. - 12 noon. Holiday hours of operation until December 31 are Monday - Saturday 8:00 a.m. - 11 p.m.; Sunday 10 a.m. - 9 p.m.

Located at Three Times Square on 7th Avenue between 42nd and 43rd streets, the 6,000 square foot store is led by wireless veteran Siegfred Hennigan who directs a team of 35 sales consultants, many of whom are bilingual in Spanish, and can assist both businesses and consumers with purchasing decisions, customer service and technical support.

Other special features of the store include:

    --  Five interactive, bilingual information centers featuring an array of
        wireless devices, smartphones, netbooks and GoPhone prepaid options.
    --  Three Experience tables with large touch screens that let buyers play,
        learn and explore the latest wireless applications.
    --  Three kiosks with quick and easy self service options for billing and
        other customer support.
    --  "What's Hot" Center for the latest offers on devices.

AT&T has 62 AT&T owned stores in New York City, with more than 130 serving customers across metro New York including Long Island, Westchester, Putnam, Rockland, Orange and Sullivan Counties and in New Jersey. AT&T's advanced wireless products and services are also available at many national retailers including Radio Shack, Best Buy, Wal-Mart, Kmart and Costco and at authorized locations across the area or online at www.att.com/wireless.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse(SM) and AT&T | DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine's list of the World's Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

© 2009 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

SOURCE AT&T Inc.