NutraCea, Wyclef Jean's Foundation Yele Haiti, the Voila Foundation and L'Athletique d'Haiti Team Up to Bring Nutrition Supplement RiSolubles(R) to Fi

PHOENIX, Sept. 25 /PRNewswire-FirstCall/ -- NutraCea (OTC Bulletin Board: NTRZ.OB), a world leader in stabilized rice bran (SRB), nutrient research and technology, announced today an agreement with Yele Haiti, the foundation of Grammy Award winning Haitian-born artist and Goodwill Ambassador Wyclef Jean, the foundation for Haiti's leading cell phone company, Voila and Haitian sports program L'Athletique d'Haiti to provide nutrient-rich RiSolubles to five hundred youth soccer players from L'Athletique d'Haiti. RiSolubles, a 100% natural product, utilizes the nutrient-rich bran and germ portion of rice, providing a highly nutritional blend of protein, carbohydrates, fat and vitamins, providing energy and promoting bone and muscle development. 65% of the nutrients in rice are concentrated in the bran portion of the rice kernel. This program will provide RiSolubles to participating youth for a year.

"We are extremely delighted to be working with Wyclef Jean, Robert Duval and the Voila Foundation to bring these fine young aspiring athletes in Haiti's most impoverished section of the country a daily serving of our RiSolubles to help improve their athletic performance and provide a much needed nutritional boost to their daily dietary intake," said Margie Adelman, Senior Vice President of NutraCea. "The athletic ability of L'Athletique's athletes is promising and exceeds the capabilities of many of their stronger counterparts from other countries. RiSolubles will provide them with a competitive edge they need to succeed."

"The children of Haiti have so much talent and potential," said Wyclef Jean, founder of Yele Haiti. "With the NutraCea food supplement we are able to nourish that talent by improving the health of the kids in the L'Athletique d'Haiti project."

L'Athletique d'Haiti services youth from Haiti's most impoverished slums, notably, Cite Soliel. L'Athletique d'Haiti was created to provide youth with a means to develop confidence, self esteem and athletic abilities. The program, funded by Voila, will be made possible with management from Haitian born internationally known recording artist Wyclef Jean through Yele Haiti, a foundation he founded to support projects that are making a difference in education, sports, music, environment and community development.

"Because of being undernourished, many of our kids are underweight and shorter than kids their own age. However, we are training hard to compete among top athletes in the world and we are very eager to see how NutraCea can help us achieve our goals. The children and I are very grateful for the forces that came together to allow us to receive this blessing of food that will help nourish them and make them stronger to compete at a higher level," said Robert Duval, Founder and Director of L'Athletique d'Haiti.

About Yele Haiti

Yele Haiti is a movement founded by Wyclef Jean that is helping to bring hope back to Haiti. Projects are designed to make a difference in the fields of education, health, environment and community development. The power and reach of music, sports and the media is used to increase the impact of these projects. http://www.Yele.org.

About Communication Cellulaire d'Haiti S.A. (ComCEL) d/b/a/ Voila and the Voila Foundation

Comcel launched services in Haiti in 1999, and provides high-quality affordable wireless service throughout Haiti under the Voila brand name. Service offerings include pre-paid, post-paid, public telephony and fixed wireless. The Voila Foundation's program, Education For Success, has affected thousands and thousands of young lives through this platform. Voila believes there is an obligation to back to the community in which it does business in ways that provide sustainable and long lasting developmental tools. Information about Voila can be found at http://www.comcelhaiti.com and http://www.FamilyInThe509.com.

About L'Athletique d'Haiti

Robert Duval is the founder and director of L'Athletique d'Haiti. Since its inception L'Athletique d'Haiti has developed an institution with the sole objective of empowering athletes and coaches to develop their talent to the fullest. Beginning with children at the age of 6, L'Athletique d'Haiti provides them with the opportunity to play sports. L'Athletique focuses on soccer, basketball and track, training a large percentage of all the athletes in Haiti who participate in the country's national games, the highest level of organized sports that exist in the country.

About NutraCea

NutraCea is a world leader in production and utilization of stabilized rice bran. They hold many patents for stabilized rice bran production technology and proprietary neutraceutical formulas ranging from arthritis, chronic bowel conditions, and effective diabetes control to cardiovascular disease treatment protocols. NutraCea's proprietary technology enables the creation of food and nutrition products to be unlocked from rice bran, normally a waste by-product of standard rice processing. Committed to helping the under fed, they're heavily involved in providing product and technology for developing countries through NutraCea's RiceAde feeding program. More information can be found in the Company's filings with the SEC and you can visit the NutraCea web site http://www.NutraCea.com. For more information on RiSolubles, go to http://www.nutracea.com/NutraCeaStore.

This release contains forward-looking statements. Actual results may differ from those projected due to a number of risks and uncertainties, including, but not limited to the possibility that some or all of the pending matters considered by the Company may not proceed as contemplated and the matters specified in the Company's filings with the Securities and Exchange Commission. These statements are made based upon current expectations that are subject to risk and uncertainty. The Company does not undertake to update forward-looking statements in this news release to reflect actual results, changes in assumptions or changes in other factors affecting such forward-looking information. Assumptions and other information that could cause results to differ from those set forth in the forward-looking information can be found in the Company's filings with the Securities and Exchange Commission, including the company's most recent periodic report.

     Company Contact:
     Margie Adelman
     Senior V.P. NutraCea
     916-933-7000 Ext. 646
     602-663-4767 cell
     madelman@nutracea.com

     Contact for Voila
     Gwynne Beatty
     US cell 917-992-9517
     Gwynne.beatty@trilogy-international.com

SOURCE NutraCea