CustomInk.com Monitors Business Vital Signs With Coremetrics

SAN MATEO, Calif., Aug. 26 /PRNewswire/ -- Coremetrics, the leading provider of digital marketing optimization solutions, today announced that CustomInk LLC is using Coremetrics to monitor availability and performance of critical components of its CustomInk.com web site, enhancing the overall customer experience. The CustomInk.com marketing staff leveraged Coremetrics to create a unique monitoring tool that identifies potential problems in its Design Lab, an interactive tool that allows customers to design and then print custom t-shirts. The ability to pinpoint issues early on enables CustomInk.com to easily solve problems before they affect the customer.

CustomInk.com is a leading online retailer of custom t-shirts. The CustomInk.com site enables people to design and order custom printed t-shirts for groups such as sport teams, those participating in charity events and even families celebrating reunions. The company expects to deliver more than five million shirts in 2008.

"If the Design Lab doesn't load and run properly, customers can't design their t-shirts and complete their purchases, potentially leaving a bachelorette party without matching 'last fling before the ring' shirts," said Rachel Jacobsen, marketing analyst at CustomInk.com. "With Coremetrics and the Lab Monitor we've created, I can identify problems with the Design Lab within a day, and step in to correct them quickly so customers can successfully complete their product designs and order them." A Coremetrics customer since 2002, CustomInk.com also uses Coremetrics analysis and reporting to track key performance and operational metrics, understand site change impacts and evaluate the profitability of marketing programs.

"Coremetrics enables analysis-driven decisions by providing detailed data on all aspects of online marketing," said Jeff Schmidt, senior vice president of worldwide sales and services at Coremetrics. "As a result, every decision that CustomInk.com marketers make is backed by an in-depth understanding of customer behavior and site performance. The result is a quality customer experience and improved bottom-line results."

About CustomInk LLC

CustomInk.com is an innovative web site that enables people to design and order custom decorated apparel such as printed t-shirts and embroidered caps for their groups and events, including student groups, bands, small businesses, corporations, family reunions and more. Its custom t-shirt printing operations accommodate orders of all sizes, ranging from a single t-shirt to quantities in the thousands. The company expects to deliver more than five million shirts in 2008. In 2005 and 2006, CustomInk.com was named to Inc. Magazine's "Inc500" list of America's fastest-growing private companies, and was also included in Washingtonian Magazine's most recent list of "Great Places to Work" in the DC area.

About Coremetrics

Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics' Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics' solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. The company is privately held with funding from 3i, Accel Partners, FTVentures and Highland Capital Partners, is headquartered in San Mateo, California and competes with Omniture and Webtrends. To learn more about Coremetrics, visit http://www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit http://www.coremetrics.com/privacy.

SOURCE Coremetrics