Segal makes a winning bid with eBay Canada

TORONTO, Sept. 26 /CNW/ - Toronto-based Segal Communications now has two of the most visible and prosperous web brands on its client list.

Beginning October 1, 2008, eBay Canada will offer display advertising opportunities on its popular Web site eBay.ca and Segal Communications has been tapped to promote, develop and sell the advertising. Segal will also manage the web auction site's display advertising and forge relationships between advertisers and eBay.ca.

This partnership further strengthens Segal's reach in the new media marketplace, where it already represents the social networking phenomenon Facebook in Canada.

"Segal is building a dedicated sales team to run the eBay.ca account, and we anticipate an excellent response from the marketplace at the news they can now advertise on one of the Internet's most trafficked sites," says Rob Segal, President and CCO of Segal. Bringing significant experience and leading the new team is Jesse Cassaday, who was recently appointed Vice President of On-Line Media Sales. Mr. Cassaday was most recently with Rogers Digital Media.

About eBay:

Founded in 1995, eBay is the World's Online Marketplace(TM), connecting hundreds of millions of people around the world every day, empowering them to explore new opportunities and innovate together. eBay does this by providing the Internet platforms of choice for global commerce, payments and communications. Since its inception, eBay Inc. has expanded to include some of the strongest brands in the world, including eBay, PayPal, Skype, StubHub, Shopping.com, and others. In Canada, eBay was visited by more than 9 million Canadians in July 2008. (comScore Media Metrix, July, 2008).

About Segal:

Segal Communications, founded in 1994, is a member of the Draft FCB family of agencies, which in turn is part of the Interpublic Group of Companies (NYSE: IPG). Segal's client roster includes Sony PlayStation, Unilever Canada, Virgin Mobile Canada, and (yellowtail) Wines amongst others.

Contacts

eBay - Andrea Stairs
Head of Marketing
(416) 969-2309
astairs@ebay.ca

Segal - Rob Segal
(416) 588-8727
rob.segal@segalcommunications.com