Tommy Bahama Selects Acxiom® for Inaugural Loyalty Marketing Program

LITTLE ROCK, Ark.--(BUSINESS WIRE)--Acxiom^® Corporation (NASDAQ: ACXM), a global leader in interactive marketing services, announced today it has been selected by Tommy Bahama, the luxury island lifestyle brand, to provide direct marketing services and analytics for its inaugural best guest loyalty campaign.

While Tommy Bahama is a highly recognized brand, the company is fairly new to e-commerce, having kicked off its online initiatives in the fall of 2007. Tommy Bahama has more than 70 retail stores – 12 of which include an upscale restaurant – further expanding the customer’s experience. “Tommy Bahama is fortunate to have a loyal following, and we are always interested in finding ways to reward that loyalty. Acxiom has helped us tailor programs to allow us to do that,” said Doug Wood, president and COO for Tommy Bahama.

After a comprehensive search, Acxiom Corporation was selected to provide support services to craft the first customer loyalty program for Tommy Bahama. Acxiom will provide data hygiene, analytics and segmentation services for the retailer’s existing customer database using InfoBase-X™, the world’s largest repository of timely, up-to-date customer intelligence. The best-in-class technology found in InfoBase-X delivers lifestyle and demographic data that, when integrated with point-of-sale information, enables Tommy Bahama to provide targeted, intimate messages with a promotion germane to its guests.

“We are extremely pleased to have the opportunity to work closely with Tommy Bahama for its inaugural holiday campaign,” said Jim Harold, Acxiom’s industry executive for retail and consumer products. “Acxiom is dedicated to providing our customer with more than just powerful tools that provide detailed segmentation and analytics. We approached the Tommy Bahama business in a consultative manner, clearly demonstrating Acxiom’s unique ability to identify hidden treasures of opportunity within its existing customer base.”

The Acxiom-defined best-customer model will form the basis of Tommy Bahama’s 2009 marketing efforts. The model is unique to the retailer, combining transactions, store behavior and customer touchpoints with all the variables in InfoBase-X to deliver a solution predictive in identifying customer opportunities.

“Acxiom’s ability to analyze our data and deliver a sophisticated model, with very complex information, and then make concise recommendations on exactly what we needed to do, clearly demonstrated they understood our business needs,” said Wood. “We chose to work with Acxiom because they had the best system, good working rapport with our group, and uncompromised data security.”

About Acxiom

A global leader in interactive marketing services, Acxiom connects clients with their customers through deep consumer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.

Retail and Consumer Markets

The world’s leading retail and consumer goods companies rely on Acxiom’s consumer-centric solutions to acquire, grow and retain loyal and profitable customer relationships by optimizing their marketing dollars.

About Tommy Bahama

Tommy Bahama is a division of the Tommy Bahama Group, a wholly owned subsidiary of Oxford Industries, Inc. (NYSE: OXM). Established in August 1992, with corporate headquarters in New York and Seattle, Tommy Bahama is a lifestyle company that defines elegant tropical living with men’s and women’s sportswear, denim, swimwear, accessories and a complete home furnishings collection. Tommy Bahama is available at the country’s finest retailers, including Bloomingdale’s and Nordstrom, as well as high profile resort locations around the world. There are over seventy Tommy Bahama’s retail locations across the country. Additional stores will be opening this year. For more information, please visit www.tommybahama.com

Acxiom and InfoBase-X are trademarks of Acxiom Corporation.

Acxiom Corporate Communications
Eldrina Easterly, 501-252-1701
eldrina.easterly@acxiom.com
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