DUBLIN, Ireland--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/cfdcb7/the_global_market) has announced the addition of IE Market Research Corp.'s new report "The Global Market for Managed IT and Telecom Services is Large and Growing among Small and Medium Sized Enterprises (SMEs)" to their offering.

Using the results of IEMR's 2008 Global Entreprise Telecommunications Survey, this Industry Strategic Outlook evaluates the global market for managed IT and telecom services for SMEs, gives strategy recommendations to vendors of such services.

With 62% of Small and Medium Sized Enterprises (SMEs) in our global panel of 3200 SMEs using managed IT and telecom services , IEMR's 2008 Global Enterprise Telecommunications Survey shows that the global market for managed IT and telecom services is large and growing among SMEs. Global SMEs use some type of managed service such as VoIP, security, email, storage, and networking. Given current SME demand for managed services, positioning of these services is going to be key to sales success. Value-added resellers, hardware and software vendors, and telecom service providers need to focus their sales and marketing efforts on a few key points that are top-of-mind among SMEs. These are (in order of importance): security, data integrity, total cost of ownership savings, service quality, a local presence, and focus on core operations that SMEs are engaged in. For SMEs in emerging markets like China, India, and Brazil, a local presence is one of the key decision-making criteria for managed services.

Key Topics Covered:

Executive Summary

Global SMEs are demanding managed services

- Demand for managed services is strong in the financial services, media, and IT sectors

- Demand for managed services not as strong among Telecom Services, Retailing, Materials, Household & Personal Products, and Aerospace & Defence industries

- Key value propositions for managed services are: total cost of ownership savings, service quality, focus on the core business of SMEs, and an in-market presence

- Absolute “must haves” for managed services providers when dealing with global SMEs include security, data integrity, and integration into existing corporate systems

Recommendations

- Local, in-market presence will be important

- Provide SMEs with a variety of customer service and support options

- Marketing messages should focus on four key value propositions and three “must haves”: total cost of ownership, service quality, focus on core business, local presence, network security, data integrity, and integration into existing corporate systems

Annex A: IEMR’s Methodology

Charts:

- Total cost of ownership savings, service quality, focus on the core business of SMEs, and an in-market presence are top-of-mind among our SME panelists

Tables:

- Managed services are an important part of the business strategies of SME IT departments

- Managed Services are demanded across the board by many industries

- A local presence of managed services providers is more important in emerging markets and some European markets

- Managed Services “must haves” include network security, data integrity, and integration into existing corporate systems

- Sector breakdown of respondents

- Respondent’s company size by employees

- Respondent’s company size by sales

- Respondent’s IT areas of responsibility

- Geographical location of respondent’s company

Companies Mentioned:

The Forbes Global 2000 companies

For more information visit http://www.researchandmarkets.com/research/cfdcb7/the_global_market

Research and Markets
Laura Wood, Senior Manager
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