Latest Digi-Key Catalog Features More than 18,000 New Products

THIEF RIVER FALLS, Minn.--(BUSINESS WIRE)--Digi-Key Corporation announced today the inclusion of more than 18,000 new products in its T083/C083 (September-December) print catalog. Mailed to customers in the United States and Canada this week, the catalog features 2,560 pages of products from Digi-Key’s 391 supplier partners.

Deemed an invaluable reference book by design engineers and purchasing agents around the world, this latest edition includes new products and technologies from numerous new and existing manufacturers, including 3M, Alpha & Omega Semiconductor, AVX, EPCOS, FCI, Finisar, FTDI, HI-TECH Software, Johanson Technology, Laird Technology, Lambda, Murata, Omron, TDK, and Tyco Electronics.

“Although it is a longtime staple of the electronic component distribution industry, there is nothing mundane about the Digi-Key catalog,” said Mark Larson, Digi-Key’s president and COO. “Every edition features not only the tried and true but new and innovative products from the manufacturers with which we partner.”

Unique to the industry is Digi-Key’s commitment to not only carry but also stock all of the products featured in its print catalog. “This amounts to hundreds of thousands of products in stock in our Product Distribution Center,” Larson said. “We monitor our in-stock availability very closely and have, on average, approximately 95 percent of the items featured in our catalog in stock and ready for off-the-shelf delivery. This translates into a service level (fill rates for actual product ordered) in the range of 99 percent.”

Digi-Key publishes its US and Canadian catalogs triannually for distribution in January, May, and September. Additionally, Digi-Key publishes 20 versions of its catalog for annual distribution to countries in Europe and Asia as well as New Zealand. Languages, in addition to English, include German, Italian, French, Japanese, Korean, Traditional Chinese, and Simplified Chinese. Nearly 5 million full-version and prospect catalogs will be distributed worldwide in 2008, making Digi-Key’s one of the industry’s largest direct mail marketing programs. PDF versions of Digi-Key’s catalogs are available on all of its 24 country-specific websites. Digi-Key’s flagship website, www.digikey.com, also features a flash-based interactive catalog.

Digi-Key Corporation focuses on providing customers with superior service, which includes product selection and availability, on-time delivery, and responsiveness. Using streamlined processes and state-of-the-art technologies, Digi-Key serves a global customer base from its single 600,000 square foot facility in Thief River Falls, Minnesota, USA.

About Digi-Key Corporation

One of the world’s fastest growing distributors of electronic components, Digi-Key has earned its reputation as an industry leader through its total commitment to service and performance. As a full-service provider of both prototype/design and production quantities of electronic components, Digi-Key has been ranked #1 for Overall Performance for 17 consecutive years from among the nation’s more than 200 distributors (EE Times Distribution Study/August 2008). Offering more than a million products from nearly 400 quality, name-brand manufacturers, Digi-Key’s commitment to inventory is unparalleled. Access to the company’s broad product offering is available 24/7 at Digi-Key’s top-rated Web site, www.digikey.com.

Digi-Key Corporation
Steven G. Tsukichi, 218-681-8000, Ext 1001
Vice President, Strategic Operations
Chief Marketing Officer
steve.tsukichi@digikey.com